There’s been a storied tension between Twitch and the National Music Publishers’ Association (NMPA), but it seems the inter-industry issues may soon be resolved, as Twitch begins making in-roads into the thorny issue of broadcasting licensed music.
If you’re a streamer, or watch Twitch streamers, you’ll know that DMCA strikes are a common issue for anyone that plays games that contain licensed music. Even high-profile games like Cyberpunk 2077 have needed to include ‘streamer modes’ that remove instances of licensed music so that creators don’t get their videos struck by the (usually automated) online tools that scan channels for copyright infringements.
Perhaps the goofiest instance of streaming platforms versus the music industry came fairly recently, when Twitch was forced to edit Metallica’s BlizzConline show to avoid a DMCA strike.
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