Stadia reportedly “deprioritized” inside Google which aims to secure deals under Google Stream label

A report has surfaced stating that Google is in the process of “deprioritizing” Stadia and instead focusing on securing streaming deals under the label Google Stream.

According to sources speaking with Business Insider (paywall), Google is currently more intertesing in securing white-label deals with companies such as Bungie, Capcom, and Peloton.

The sources state Stadia isn’t performing as hoped, and the division is no longer negotiating for triple-A third-party games. Instead, Google is focused on doing its best to save the technology by shopping it around under the name Google Stream.

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