You could argue that any money Nintendo spends on marketing the Switch this Christmas is a waste, given that the console is selling like hotcakes and awareness is already super-high, but it’s worth remembering that the hybrid system now has two next-gen rivals to contend with – and with that in mind, Nintendo has started rolling out the kind of wide-reaching promotional material that was commonplace during the heady days of the DS and Wii.
Nintendo has enlisted the assistance of Hollywood star and self-proclaimed Animal Crossing fan Brie Larson for one of its commercials, where she runs through some of her favourite Switch games. In another ad, actress and rapper Nora Lum – better known as Awkwafina – shows off why the Switch has been such a boon during a year of lockdown due to the COVID-19 pandemic.
That Nintendo is leveraging the star power of such individuals isn’t anything new – its commercials have starred the likes of Beyonce, Robin Williams (and his daughter, Zelda), Ant and Dec, Patrick Stewart and One Direction – but it’s interesting that it has chosen two female stars in this particular case, a possible move to widen the appeal of the Switch across that particular demographic.
The ads do a pretty good job of communicating the appeal of the Switch – but how do you think they rank compared to other commercials we’ve seen over the years?