Ubisoft’s NFT bosses say players just “don’t get it”

In December, Ubisoft raised eyebrows when it announced Quartz, an NFT platform for big budget games which would host resellable in-game items with unique codes stamped on.

Despite saying the system would use an “energy-efficient technology… a million times less energy than a bitcoin transaction”, fans still criticised Ubisoft’s focus on and championing of a technology they claimed was unnecessary and speculative.

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