Twitch will lower the cost of Tier 1 subscriptions in the UK from £4.99 to £3.99, starting this week.
The change is part of a wider programme to introduce local pricing relative to the cost of living and exchange rates in every region.
Under the existing pricing structure, UK subscribers were paying approximately $7 USD per sub, significantly higher than the $4.99 paid by Americans. The new price is therefore much fairer to subscribers outside the United States.
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