Xbox boss Phil Spencer recently touched on the reasoning behind the Activision Blizzard acquisition, noting that the mobile market is a big part of why the move took place.
The year obviously started with a bang when Microsoft announced it planned to acquire Activision Blizzard, but the reasoning behind it, aside from more money in the long term, wasn’t completely clear. But speaking to Bloomberg, Spencer has shed some light, and it seems that having more games on mobile, and a bit more on PC, was the main driving force behind the acquisition.
“The biggest gaming platform on the planet is mobile phones,” said Spencer. “One and a half billion people play on mobile phones. And I guess, regretfully as Microsoft, it’s not a place where we have a native platform. As gaming, coming from console and PC, we don’t have a lot of creative capability that has built hit mobile games.”
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