Tonight’s Summer Game Fest showcase marks the beginning of a weekend of announcements, filling the typical June slot the now-dead E3 used to fill.
But how much does a trailer in Geoff Keighley’s showcase actually cost?
One industry insider told Esquire, as part of a report on Summer Game Fest, “Geoff’s a black hole of information”. Yet trailer costs have been revealed, and since corroborated by Kotaku.