EA FC 24’s UT store now includes loyalty-based “Packs For You”, and players aren’t happy that they aren’t free

The Ultimate Team store of EA Sports FC 24 is now home to a new section featuring packs designed to reward players for doing things like logging into the mode regularly, but the fact these goodies aren’t being dished out for free hasn’t gone down too well with the game’s community.

EA’s footy sim’s been having a bit of a rough go of it over recent weeks, thanks to problems like an SBC with a design issue having dished out far too many TOTY Messis before it was quickly taken offline and pro clubs not allocating points properly. Things had looked like they were getting back on track in terms of community happiness following a fresh title update and the kicking off of the Future Stars event, but sadly a fresh UT addition has proven controversial.

What is it, you ask? Well, as detailed by EA in a tweet, the Ultimate Team store is now home to a new section dubbed “Packs For You”. It’s designed to feature “packs that are specific to your Ultimate Team journey, based on common factors, like playing Ultimate Team for a certain number of days.” So, nice rewards for hitting specific milestones as you play the game, sounds cool, right?

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