It looks like the idea that Battlefield games always launching rough and getting better over time is no longer just constrained to memes on online forums. EA has said that, regardless of the beating Battlefield 2042 is taking, it will bounce back – because DICE has done it before.
As part of the publisher’s earnings call for Q3 of its FY2022, where EA said that Battlefield 2042 had a tough launch and missed its sales target, we also got to hear how EA views the future of the game now that the first season has been delayed, and it continues to bleed players.
CEO Andrew Wilson was specifically asked during the call whether EA has considered ways of luring players back, such as by making any elements of the game free-to-play, as well as DICE’s ability to even do so after all the development work is done. Wilson’s answer was illuminating, because it acknowledges – in part – that DICE is good at this sort of song and dance.
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