April 17, 2021

Arcade News

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Activision made over $3bn out of Call of Duty in the last 12 months

Call of Duty is massive business for Activision – the company has just announced it’s made over $3bn from the franchise in the last 12 months.

In a note to press, Activision said it had shifted to a “shared ecosystem business model” for Call of Duty, which has seen the launch of battle royale Warzone, mobile hit Call of Duty: Mobile, and Call of Duty: Black Ops Cold war this year.

The mention of a “shared ecosystem” relates to the emergence of Warzone and the integration of Modern Warfare and Black Ops Cold War into it. From mid-December, Black Ops Cold War and Warzone share battle pass progression, and you’ll be able to level up and get XP no matter which game you play.

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