Overwatch 2 had a problem. It’s a problem a lot of live service games have, to be fair. It wasn’t particularly exciting any more. It had a chance at launch a few years ago to excite people, to create a wave of momentum to surf thereafter, but it floundered, beset as it was with identity problems and a misguided obsession with PvE, which sounded lovely on paper but never really worked in practice. Plenty of good work was done since on the game but most people outside of Overwatch 2 don’t care – or don’t know, because they’re not looking anymore. They’ve moved on, they’re playing other things. Incremental updates weren’t enough to turn their heads. As far as many people were concerned, Overwatch 2 was yesterday’s news, been and gone. How, then, does Blizzard make people care again?
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