Take-Two’s CEO reckons we’re “ready” for $70 video games

Take-Two CEO Strauss Zelnick has revealed he thinks gamers are “ready” for $70/£65 video games.

Talking at the Morgan Stanley Technology, Media & Telecom Conference this week and transcribed by our friends at VGC, Zelnick was asked to expand on why the publisher had decided to add $10 to the price of NBA 2K21.

The first publisher to confirm a price hike for next-gen video games, Zelnick said the decision came because the game offered “an array of extraordinary experiences” and the last frontline price increase in the US was fifteen years ago.

Read more

Source

About Author