Sony, yes, the company behind PlayStation, is reportedly considering making a bid to buy Paramount, the massive media that currently has the likes of Nickelodeon and MTV, as well as Paramount Pictures and Paramount+ – though you might well have been able to guess those latter two – under its umbrella.
This is according to reports from The New York Times and Bloomberg, which claim that Sony and an investment firm called Apollo Global Management, are considering making a joint offer to acquire Paramount, though no such proposal has actually been submitted as of yet. Both add that Paramount is currently still in exclusive talks with another company Skydance Media, about a potential merger.
The addition of Sony to the process would seemigly make Paramount less concerned about the cash behind any bid, with this being cited as a concern it had with a previous $26 billion bid from Apollo on its own, thanks to the gaming giant’s “deep pockets”.
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