Brands will now be able to float a hot air balloon filled with in-game items (and advertising) to you in Pokémon Go.
The feature has been in operation for a month or so now in certain countries, with US food delivery company Grubhub (think Deliveroo) one of the first to take advantage. Pokémon Go developer Niantic will now roll out the feature worldwide.
Handily, it’s also something you can switch off in the game’s settings, while child accounts will not see them at all. Here’s how they look:
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