I would say a pretty defining sentiment of the 2010s when it comes to work is this idea of hustle culture. You should always have something going on, always be working, always have a little side thing bringing in some money. This definitely manifested into encouraging people to start their own businesses, which worked great with the advent of sites like Etsy and the like which expressly let you do so, but it can even be applied to just things like making videos on YouTube, or doing art commissions.
Many “entrepreneurs” encouraged others to turn their hobbies into work, because you already have the skills, why not make some money out of it? But that kind of sucks, right? Sometimes turning the thing you love to do most in the world into work can work out, but it isn’t always the way to go about things. And somehow, 35 years ago, the Studio Ghibli classic Kiki’s Delivery Service captured this exact feeling, all through the lens of a young witch trying to start her own magical business.
To give a quick summary of the film to those that have never seen it (a point you should rectify immediately, seriously, stop reading this, go watch it, come back, and then you can skip this paragraph), Kiki’s Delivery Service follows the titular character, a teenage girl who must set out from her home as all witches must do around her age. She flies off on her broom, and eventually settles down in a beautiful seaside town, quite the idyllic locale. Soon enough, she finds this quaint little bakery, where she starts to live, and sets up her goods delivery service.
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