Last week, Best Buy sent emails to affiliates that teased a May 18 kick-off for Grand Theft Auto 6 preorders. The emails were presumably sent in error, but that didn’t necessarily mean that the date was wrong: If GTA 6 is on target for its November 19 console release date, it wouldn’t be shocking for pre-orders to start soon.

Alas, it is May 18 and no Grand Theft Auto 6 preorder button has appeared, and no new trailer has dropped, which some assumed would happen alongside the expected reveal of the price and preorder bonuses.

The day isn’t over, but if it were going to happen today, it probably would’ve by now, I’m sorry to say. We’ll update this article if that changes.

Over on the GTA 6 subreddit, users are passing around the “Fell For It Again Award” as expectations have once again been dashed.

I think we probably will get a preorder announcement relatively soon. Last year’s trailer came in May, and it’d be typical of Rockstar to preempt Summer Game Fest with big news rather than participate directly. SGF kicks off on June 5.