A new Blair Witch movie is coming, because it’s easy horror money waiting to be made

Blumhouse is one of the busiest Hollywood studios at the moment, and it all comes down to its approach to keeping budgets under control and always being open to surprising collaborations. This has allowed the studio to reimagine a number of iconic horror properties, and The Blair Witch series might be next in line.

On April 10, it was announced that Blumhouse and Lionsgate would team up to make a new Blair Witch movie, the first since 2016’s follow-up directed by Godzilla x Kong‘s Adam Wingard. According to The Hollywood Reporter, it marks the beginning of “a multifilm deal between the studios that will see Blumhouse reimagine horror classics from Lionsgate.”

The news arrives after Imaginary (released in early March), a collaboration with Lionsgate, made $38 million worldwide on a measly production budget of around $10 million and far less spent on marketing. Lionsgate has also been looking to make easy money out of reasonably budgeted movies, whether they’re action, horror, or something else, so this new alliance makes sense for both parties.

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