After just over two weeks of fundraising, $144 million has been raised for humanitarian aid in Ukraine by Epic Games. This huge amount of money, all of which is headed to those who need it most right now, was raised entirely through Fortnite via in-game purchases.
This fundraising effort was implemented at an interesting time for the battle royale, as it ran alongside the Chapter 3 Season 2 launch which removed building from the game temporarily across all game modes, as well as added a dedicated parkour system and a variety of new weapons and vehicles.
So not only did proceeds from your Fortnite regulars get added to the pile, but purchases from those who only pop in at the start of big updates as well as those who fell out of love with the game due to building contributed too. The end result is a figure that is hard to fathom – being split between charities Direct Relief, UNICEF WFP, the UN Refugee agency and WCKitchen.
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