Take-Two CEO Strauss Zelnick has revealed he thinks gamers are “ready” for $70/£65 video games.
Talking at the Morgan Stanley Technology, Media & Telecom Conference this week and transcribed by our friends at VGC, Zelnick was asked to expand on why the publisher had decided to add $10 to the price of NBA 2K21.
The first publisher to confirm a price hike for next-gen video games, Zelnick said the decision came because the game offered “an array of extraordinary experiences” and the last frontline price increase in the US was fifteen years ago.
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