Xbox uses its social media reach to encourage players to get their COVID-19 vaccinations

Xbox has teamed with the US’ Center for Disease Control and Prevention (CDC) to encourage more young people to get their COVID-19 vaccinations.

In a series of tweets, the company said “the power of play makes us heroes in new worlds every day”, telling its 16.5 million followers that “you can be a hero in real life too by getting vaccinated against COVID-19, protecting yourself [and] the people around you”.

The thread goes on to share the “key takeaways” from a COVID-19 Q&A with the CDC’s Deputy Director for Infectious Diseases, Dr Jay Butler, and Dr Judy Monroe, president and CEO of the CDC Foundation.

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