In an effort to promote the Saints Row reboot – which releases next week – game developer Plaion commissioned research to find out where Brits aged 18-30 were most entrepreneurial: and Leeds topped the list.
Consequently, a Saints Row-inspired mural celebrating Leeds’ position as a, uh, “Boss Factory” is now available to see on Sackville Street, located inbetween the Meanwood and Little London areas of the Yorkshire city. Designed by street artist Captain Kris, it’ll be there for the next month or so.
“The research was inspired by the themes of the game where you and your three friends take on lawless factions in a fight for power and embark on a journey to make your own way in the world as your own boss,” explained Plaion’s marketing director, Simon Turner.
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