Tag: advertising

EA has teams looking at “thoughtful implementations” of ads “inside its game experiences”

EA has teams looking…

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EA CEO Andrew Wilson has revealed plans to “harness the power” of its game communities and use advertising as…
Xbox owners have once again hit back at Microsoft for “very disappointing” advertisements

Xbox owners have once…

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Xbox owners have once again hit back at Microsoft for “very disappointing” advertisements. This time, the full-screen advertisements –…
Sony’s PS5 US TV ads were seen three times more than Xbox

Sony’s PS5 US TV…

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By Alex Calvin, Tuesday, 24 November 2020 12:34 GMT It looks like Sony spent big in the build-up to…