To the surprise of absolutely no one, Hollywood appears to have taken the wrong lesson from Barbie’s success (it only worked because there was an interesting creative vision behind it), and now we’re facing an even deeper sea of slop built around brands. Up next: Cola Wars, from acclaimed producer Steven Spielberg and with comedy master Judd Apatow in the director’s chair.
To be fair, Deadline’s report states this will be a movie based on the true story behind the Coca-Cola and Pepsi conflict, but who the hell cares anyway?
Spielberg will produce the project, which had been in development for a while at Sony, through his Amblin Entertainment banner. It was bought “as a pitch” for $1 million-plus earlier this year by the studio. Cola Wars (tentative title) is being penned as we speak by Jason Shuman (Apple’s Acapulco) and Ben Queen (Netflix’s A Note of Explanation). Queen also worked on Cars 2 and 3 for Pixar.
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