Family market a “really important” focus for PlayStation, CEO says

PlayStation is currently riding high following the release of its adorable platformer Astro Bot. Unlike the God of Wars and The Last of Us’ of this world, Astro Bot is a family focused title, suitable (and definitely enjoyable) for players young and old.

Reflecting on Astro Bot’s recent success, Hermen Hulst – PlayStation’s recently appointed joint CEO – has now said the family market is “really important for us to focus on”.

Hulst was speaking on the official PlayStation podcast, in a joint interview with Astro Bot’s creative director Nicolas ‘Nico’ Doucet. During the discussion, the show’s host asked if PlayStation would now consider putting more of its resources behind these games with a more family friendly feel, noting Lego Horizon is also set to release in just a few short months.

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