Actor David ‘The Hoff’ Hasselhoff – known for his roles in 80s TV series Baywatch and Knight Rider, as well as his music career (I still get Jump in my Car stuck in my head from time to time) – is the new face of an initiative which aims to fight climate change with video games.
It’s called Make Green Tuesday Moves (MGTM). On the first Tuesday of each month, participating studios will launch a collection of ‘green’ items within their games, with these items being exclusive to the movement. MGTM will then invest proceeds from these items into “fully certified sustainability projects by not-for-profit digital platform PlanetPlay”.
And, this month, it is all about that Hoff DLC, with other celebrities expected to follow in subsequent months.
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