It’s easy to say today that Lost Ark would have always been a great success in the West, now that it broke records for everyone. But before that success became a reality, fans have been shouting that there’s a market for this stunning, content-rich ARPG in the West – and seemingly no one wanted to listen.
That is, until Amazon Games showed up to undertake the herculean task of localising this massive game in four languages, and launch it properly in Western territories. That gamble paid off, and Lost Ark quickly became Steam’s biggest launch of 2021 – and one of its biggest ever – with amassing 1.3 million concurrent players within three days of its release.
Setting aside some of the missteps a launch of this magnitude was bound to run into, Lost Ark’s journey to the West came with a few caveats and unanswered questions from the off. For instance, Lost Ark is only available in certain countries, and not the usual list you’d expect when you think of a launch in this region of the world.
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