I like a good gimmick. I think the term unfortunately has negative connotations, used by people to downplay something neat as the only thing going for a product – a game, film, bit of tech, etc. The Cabin Factory is essentially one gimmick. It’s not really a full game built around a gimmick, it’s just the gimmick. It’s a really cool one, though. Is a cabin haunted? Yes or no. Simple. I couldn’t play with headphones on, needed to make the room bright, and had Bluey playing on my phone next to my monitor to lower my stress level. It’s a damn scary gimmick!
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