It’s becoming comical that Nintendo keeps not announcing the Switch 2

Mario with his hand on his cap, looking sneaky

It just keeps happening. Nintendo keeps announcing various products and projects that are not the Switch 2, during the specific time period that everyone is expecting Nintendo to announce the Switch 2. Fairly or not, fans and reporters alike have been in a holding pattern since May, when Nintendo President Shuntaro Furukawa posted an announcement on X (formerly Twitter) about the timing of the next console’s announcement, writing, “We will make an announcement about the successor to Nintendo Switch within this fiscal year.”

The thing is, the fiscal year for Nintendo doesn’t actually end until March 31, 2025. And yet fans and industry experts all know that it would make sense for the company to announce its new hardware before then, even if it’s not going to be available until Q1 2025.

So, we all wondered: Would the announcement happen in June, when so many other gaming announcements tend to happen? Clearly it did not. Maybe there would be a closed-door console preview at Gamescom, or perhaps at Tokyo Game Show? Nope, didn’t happen.

This past month in particular has had me second-guessing everything. There have just been all these other Nintendo announcements. A new piece of Nintendo hardware did get announced a couple weeks ago — and it’s an alarm clock! Uh, yeah, OK. Then, a mysterious Nintendo playtest got leaked — and while it sounds cool, Nintendo getting into the MMO business says next to nothing about the direction of the company’s next hardware advancement. On Wednesday night, rumormongers got fans keyed up for a new Nintendo announcement on the horizon, which turned out to be… the Nintendo Music app.

Third time’s the charm — it’s funny now. I don’t care about the Switch 2 anymore. (Yes, I do.) It’s fine if this keeps happening! I’m enjoying this actually. (I’m not.) I don’t even want to play Metroid Prime 4 anymore. (I want nothing more.) I don’t even care if it’s a Switch 2 launch title.

(Is it? I need to know. Please. Just tell me that much. Is it? Do any of these things even exist? Has this all just been a dream? Am I going to hear the Alarmo any second now?)

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