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Facebook is dropping the Oculus name from products and services following Meta rebrand

During the recent Facebook Connect event, and the announcement of the company’s rebrand from Facebook to Meta, it was revealed via a Facebook post by Andrew Bosworth (VP of Facebook Reality Labs – the AR and VR department of Facebook) that many of the products and services the division works on would also follow suit. As such, the Oculus Quest VR headsets will soon just be called Quest, with other VR hardware and software from the company facing the same fate as the Oculus brand is removed.

Andrew wrote: “We’re simplifying our brand architecture and shifting away from the Oculus brand for our hardware. Starting in early 2022, you’ll start to see the shift from Oculus Quest from Facebook to Meta Quest and Oculus App to Meta Quest App over time.”

The Oculus brand is also being removed from the multiple social experiences produced by those working at the company. Andrew elaborated in his post that: “We’ll also expand Meta Horizon as the brand that will encompass all of our first-party immersive social experiences.You’ve seen this already with Horizon Workrooms and Horizon Worlds. Soon you’ll see us shift from Oculus to Horizon Home, Horizon Venues, Horizon Friends, and Horizon Profile.”

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