Microsoft is renaming Xbox Live, its underlying online multiplayer and digital media delivery service, to ‘Xbox network’, a move it says will help distinguish it from Xbox Live Gold.
The name Xbox Live has been in use since the service’s debut alongside the original Xbox in 2002. However, hints of an imminent rebranding – one that Microsoft denied at the time – emerged in August when the name was dropped from its updated Services Agreement in favour of ‘Xbox online service’.
Now though, with users noticing the removal of the Xbox Live moniker in Microsoft’s recent Xbox dashboard beta, the company has made the rebranding to ‘Xbox network’ official.
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