June 6, 2023

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Stadia announces new revenue schemes to try and tempt more developers

Google Stadia has announced a series of new schemes designed to encourage more developers to its cloud-based streaming platform.

Several of these plans, such as a share of revenue from Stadia’s Pro subscription service and payouts for converting Stadia customers to Pro subscribers, seem directly aimed at boosting its paid membership offering.

For individual games, there’s a new 85 percent revenue split for titles sold after 1st October up until the end of 2023, and up until the first $3m earned. This is similar to both Google and Apple’s app store policies, which also take just 15 percent of the revenue cut compared to the industry standard 30 percent, up to a certain threshold.

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