Sony Interactive Entertainment head Jim Ryan wants “hundreds of millions” of people playing the games PlayStation and its roster of developers makes, and he’s noted that there’s a poor chance that dream will become a reality if PlayStation limits its products to its own hardware alone.
Speaking during a keynote speech during GI Live: London, the PlayStation head expressed frustration that games struggle to reach the levels of market penetreation that we see from music , films and TV.
“I would […] like to see a world where the games that we make at PlayStation can be enjoyed by many tens of millions of people,” he said in the interview. “Perhaps hundreds of millions of people. Right now success with the current console model, a really great PlayStation hit you’re talking ten or 20 million people being able to play that game.