Pokémon Go Fest 2021 earned £15m in two days

Pokémon Go Fest 2021 earned £15.4m ($21m) in two days, according to numbers from app store analytics firm Sensor Tower.

The Saturday of last weekend’s ticketed event was one of the most lucrative days for the game since its stratospheric launch in July 2016, though was just pipped by the one-day Kanto Tour event earlier this year. (Across the weekend, Go Fest was still the clear winner.)

Pokémon Go recently passed the $5bn lifetime player spending total, and in 2021 has notched up $731m so far – putting it on track for this year to be its most profitable yet.

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