{"id":980084,"date":"2026-01-06T04:17:18","date_gmt":"2026-01-06T04:17:18","guid":{"rendered":"https:\/\/www.polygon.com\/?p=455942"},"modified":"2026-01-06T04:17:18","modified_gmt":"2026-01-06T04:17:18","slug":"the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/","title":{"rendered":"The Substance director wanted the perfect \u2018propaganda\u2019 font for selling you on the Faustian bargain"},"content":{"rendered":"
\"Sue
<\/figcaption><\/figure>\n

The Substance<\/em>\u2019s Substance looks familiar. You may not be seeing it in a pack of injections designed to make you a better you, but you\u2019re almost certainly seeing something like it in stores \u2014 a Supreme advertisement, on boxed water, maybe even the now-defunct Soylent food bars<\/a>. <\/p>\n

And yet the look of the Substance is immediately brasher, a little more in your face. The spaces inside the letters feel a little constricting and small, a nod that this will not be the freeing process it promises. The center alignment makes it feel closer to a gravestone than it does a friendly advertisement; this isn\u2019t a reminder, it\u2019s a command. <\/p>\n

Which is exactly what writer\/director Coralie Fargeat was hoping for: something that feels like it\u2019s speaking to you from a familiar place that\u2019s just a little beyond our own humanity. <\/p>\n

\u201cIt\u2019s something that in itself is very dehumanizing, because you never get to speak to someone for real,\u201d Fargeat tells Polygon. \u201cIt\u2019s all through a box, a voice, a screen \u2014 a place which is super clinical and where you become just a number, basically.\u201d <\/p>\n

\"A<\/p>\n

The goal, as with all advertising, was to make it feel \u201cmonumental.\u201d <\/p>\n

\u201c[It] would be super simple, but as kind of an injunction; it\u2019s something that is almost like you have to do it, with this very simple \u2018activate,\u2019 \u2018stabilize,\u2019 \u2018switch\u2019 \u2014 which was almost kind of a propaganda type of font. There is something that you see, and it\u2019s like you can\u2019t escape it,\u201d Fargeat says.<\/p>\n

To drive that point home, she wanted the packaging to be clear and simple. Her goal was a sort of playfulness to the whole thing, complete with the unboxing experience. The audience should be able to imagine themselves in the place of The Substance<\/em>\u2019s women, making sense of the rules, sewing up your other self, pushing the plunger on the yellow vials. <\/p>\n

This being a horror movie, it\u2019s not really a spoiler to say that Elisabeth Sparkle (Demi Moore) and her doppelganger Sue (Margaret Qualley) don\u2019t heed the subtle warnings of the Substance branding, and things go awry. And while the misuse of the Substance can certainly be seen as a skill issue<\/a>, Fargeat\u2019s \u201cFaustian pact\u201d was a specific tale of this one woman\u2019s failure to not only listen to the directions but to truly understand them. <\/p>\n

[Ed. note: <\/strong>OK now<\/em> we\u2019re going to talk spoilers of The Substance<\/em> and get into fuller details.]<\/p>\n

\"\"<\/p>\n

The Substance directive \u2014 disembodied and devilish though it may be \u2014 repeats again and again that Elisabeth and Sue are not separate characters: \u201cRemember you are one.\u201d Through that simple instruction, The Substance<\/em> teases out the difference between a doppelganger movie and a simple body horror. As Elisabeth and Sue both bemoan the other\u2019s disrespect, they are falling prey to what anyone who\u2019s ever had a double has felt: the gnawing ache that the other might be indulging, winning, living<\/em> better than you. <\/p>\n

Again, advertising in general is built to cater to this fear, even if it\u2019s not telling you that your clone is the one who actually deserves that couch. But the catharsis of The Substance<\/em> comes from the tragedy of both Elisabeth and Sue (such that they are not one person) each believing the promise on the box more than they trust in each other. <\/p>\n

\u201cYou can\u2019t escape yourself,\u201d Fargeat says. \u201cI think it really comes from the internalized things and wishes that we are led to make for ourself [and] it creates this thing that arrives to her as if the world around had heard her inner voice.<\/p>\n

\u201cAnd it\u2019s this internalized voice \u2014 which, of course, is created by the outside world, but that gets to have so much strength within ourselves. This internal voice becomes so powerful in terrorizing us, in putting us in this jail where you feel that if you don\u2019t try and change this or that, or don\u2019t look like this or that, you are not good enough.\u201d <\/p>\n

In that way, Fargeat sees the Substance as standing in for a million little products, diets, procedures, and fixes we\u2019ve been sold in our lives. But for The Substance<\/em>, there is only the one person who needs to be happy to see what she has, and that\u2019s Elisabeth. Her thirst \u2014 for fame, for adoration, for unimpeachable beauty \u2014 is all that is standing in the way of her happiness. It\u2019s no surprise she overindulges on the Substance, and no shock that she is ultimately the architect of her own destruction. After all, it’s the messaging we get every day. <\/p>\n

\n

The Substance is now in theaters.<\/em><\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Substance\u2019s Substance looks familiar. You may not be seeing it in a pack of injections designed to make you a better you, but you\u2019re almost certainly seeing something like it in stores \u2014 a Supreme advertisement, on boxed water, maybe even the now-defunct Soylent food bars.  And yet the look of the Substance is immediately brasher, a little more in your face. The spaces inside the letters feel a little constricting and small, a nod that this will not be the freeing process it promises. The center alignment makes it feel closer to a gravestone than it does a friendly advertisement; this isn\u2019t a reminder, it\u2019s a command.  Which is exactly what writer\/director Coralie Fargeat was hoping for: something that feels like it\u2019s speaking…<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":980085,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-980084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-polygon"],"yoast_head":"\nThe Substance director wanted the perfect \u2018propaganda\u2019 font for selling you on the Faustian bargain | Arcader News<\/title>\n<meta name=\"description\" content=\"The Substance\u2019s Substance looks familiar. You may not be seeing it in a pack of injections designed to make you a better you, but you\u2019re almost certainly\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Substance director wanted the perfect \u2018propaganda\u2019 font for selling you on the Faustian bargain | Arcader News\" \/>\n<meta property=\"og:description\" content=\"The Substance\u2019s Substance looks familiar. You may not be seeing it in a pack of injections designed to make you a better you, but you\u2019re almost certainly\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/\" \/>\n<meta property=\"og:site_name\" content=\"Arcade News\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-06T04:17:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/09\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arcade News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arcade News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\\\/\"},\"author\":{\"name\":\"Arcade News\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"headline\":\"The Substance director wanted the perfect \u2018propaganda\u2019 font for selling you on the Faustian bargain\",\"datePublished\":\"2026-01-06T04:17:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\\\/\"},\"wordCount\":818,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain.jpg\",\"articleSection\":[\"Polygon\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\\\/\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\\\/\",\"name\":\"The Substance director wanted the perfect \u2018propaganda\u2019 font for selling you on the Faustian bargain | Arcader News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain.jpg\",\"datePublished\":\"2026-01-06T04:17:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"description\":\"The Substance\u2019s Substance looks familiar. You may not be seeing it in a pack of injections designed to make you a better you, but you\u2019re almost certainly\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\\\/#primaryimage\",\"url\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain.jpg\",\"contentUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain.jpg\",\"width\":480,\"height\":270,\"caption\":\"The Substance director wanted the perfect \u2018propaganda\u2019 font for selling you on the Faustian bargain\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/arcader.org\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Substance director wanted the perfect \u2018propaganda\u2019 font for selling you on the Faustian bargain\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/\",\"name\":\"Arcade News\",\"description\":\"Free Arcade News from the Best Online Sources\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/arcader.org\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\",\"name\":\"Arcade News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"caption\":\"Arcade News\"},\"sameAs\":[\"https:\\\/\\\/cricketgames.tv\"],\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/author\\\/arcade-news\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Substance director wanted the perfect \u2018propaganda\u2019 font for selling you on the Faustian bargain | Arcader News","description":"The Substance\u2019s Substance looks familiar. You may not be seeing it in a pack of injections designed to make you a better you, but you\u2019re almost certainly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/","og_locale":"en_US","og_type":"article","og_title":"The Substance director wanted the perfect \u2018propaganda\u2019 font for selling you on the Faustian bargain | Arcader News","og_description":"The Substance\u2019s Substance looks familiar. You may not be seeing it in a pack of injections designed to make you a better you, but you\u2019re almost certainly","og_url":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/","og_site_name":"Arcade News","article_published_time":"2026-01-06T04:17:18+00:00","og_image":[{"width":480,"height":270,"url":"https:\/\/arcader.org\/wp-content\/uploads\/2024\/09\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain.jpg","type":"image\/jpeg"}],"author":"Arcade News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arcade News","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/#article","isPartOf":{"@id":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/"},"author":{"name":"Arcade News","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"headline":"The Substance director wanted the perfect \u2018propaganda\u2019 font for selling you on the Faustian bargain","datePublished":"2026-01-06T04:17:18+00:00","mainEntityOfPage":{"@id":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/"},"wordCount":818,"commentCount":0,"image":{"@id":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2024\/09\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain.jpg","articleSection":["Polygon"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/","url":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/","name":"The Substance director wanted the perfect \u2018propaganda\u2019 font for selling you on the Faustian bargain | Arcader News","isPartOf":{"@id":"https:\/\/arcader.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/#primaryimage"},"image":{"@id":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2024\/09\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain.jpg","datePublished":"2026-01-06T04:17:18+00:00","author":{"@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"description":"The Substance\u2019s Substance looks familiar. You may not be seeing it in a pack of injections designed to make you a better you, but you\u2019re almost certainly","breadcrumb":{"@id":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/#primaryimage","url":"https:\/\/arcader.org\/wp-content\/uploads\/2024\/09\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain.jpg","contentUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2024\/09\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain.jpg","width":480,"height":270,"caption":"The Substance director wanted the perfect \u2018propaganda\u2019 font for selling you on the Faustian bargain"},{"@type":"BreadcrumbList","@id":"https:\/\/arcader.org\/news\/the-substance-director-wanted-the-perfect-propaganda-font-for-selling-you-on-the-faustian-bargain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/arcader.org\/news\/"},{"@type":"ListItem","position":2,"name":"The Substance director wanted the perfect \u2018propaganda\u2019 font for selling you on the Faustian bargain"}]},{"@type":"WebSite","@id":"https:\/\/arcader.org\/news\/#website","url":"https:\/\/arcader.org\/news\/","name":"Arcade News","description":"Free Arcade News from the Best Online Sources","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arcader.org\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839","name":"Arcade News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","caption":"Arcade News"},"sameAs":["https:\/\/cricketgames.tv"],"url":"https:\/\/arcader.org\/news\/author\/arcade-news\/"}]}},"_links":{"self":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/980084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/comments?post=980084"}],"version-history":[{"count":1,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/980084\/revisions"}],"predecessor-version":[{"id":1451914,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/980084\/revisions\/1451914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media\/980085"}],"wp:attachment":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media?parent=980084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/categories?post=980084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/tags?post=980084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}