{"id":911084,"date":"2025-12-26T01:21:14","date_gmt":"2025-12-26T01:21:14","guid":{"rendered":"https:\/\/www.eurogamer.net\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-200"},"modified":"2025-12-26T01:21:14","modified_gmt":"2025-12-26T01:21:14","slug":"meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200\/","title":{"rendered":"Meeting the people of PEGI: talking age ratings, gambling, and why their famous voice only got \u20ac200"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/07\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200.jpg\" \/> <\/p>\n<p>Close your eyes and imagine a game trailer and tell me how it begins. Something happens at the very beginning before anything else &#8211; before you see anything of the game. There&#8217;s a logo and a voice, and it&#8217;s deep and posh and English. The words it says are iconic. &#8220;PEGI 18,&#8221; you hear. Or maybe &#8220;PEGI 16&#8221; or &#8220;PEGI 12&#8221;. It&#8217;s such a well known phrase that <a href=\"https:\/\/www.eurogamer.net\/the-voice-actor-behind-pegi-18-says-he-was-paid-just-200\">when a man called Richard Wells popped up on TikTok<\/a> to claim he was the one who said them &#8211; and then proved it by saying them &#8211; more than 20 million people watched. They left comments saying it gave them goosebumps and that those words represented their childhood, which is a bit worrying given the &#8220;18&#8221; part. But the overwhelming response proved without a shadow of a doubt that for millions of people, PEGI age ratings are ingrained in our collective gaming mind.<\/p>\n<p>PEGI stands for <a href=\"https:\/\/pegi.info\/\">the Pan-European Game Information age-rating system<\/a>, and it&#8217;s been the way we rate games in the UK and across most of Europe for more than a decade. The PEGI age-ratings have actually been around for longer &#8211; for 21 years &#8211; but it wasn&#8217;t until 2012 they became the sole age-rating system for games in the UK. <a href=\"https:\/\/www.bbfc.co.uk\/\">The BBFC<\/a> &#8211; the British Board of Film Classification &#8211; rated games before that. We&#8217;re very familiar with PEGI age-ratings as numbers on a box, then, and as a voice in our ears. But how much do we actually know about who&#8217;s running it &#8211; the people there? In all of the years I&#8217;ve done this job, I&#8217;ve never met anyone from PEGI, I realise. To me, it&#8217;s a faceless organisation, and a serious one &#8211; the health and safety department of the games industry.<\/p>\n<p>That&#8217;s why I&#8217;m caught off guard when two people approach me in a hotel lobby and would you believe it, they look completely normal. They&#8217;re not wearing suits or fluorescent hi-vis vests but are instead casually dressed in red and black hoodies. &#8220;Bertie?&#8221; they ask, with an expectant smile. I&#8217;d arranged to meet PEGI people here but I&#8217;ve been standing here for 10 minutes, staring, with no idea it was them.<\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-200\">Read more<\/a><\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-200\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Close your eyes and imagine a game trailer and tell me how it begins. Something happens at the very beginning before anything else &#8211; before you see anything of the game. There&#8217;s a logo and a voice, and it&#8217;s deep and posh and English. The words it says are iconic. &#8220;PEGI 18,&#8221; you hear. Or maybe &#8220;PEGI 16&#8221; or &#8220;PEGI 12&#8221;. It&#8217;s such a well known phrase that when a man called Richard Wells popped up on TikTok to claim he was the one who said them &#8211; and then proved it by saying them &#8211; more than 20 million people watched. They left comments saying it gave them goosebumps and that those words represented their childhood, which is a bit worrying given the &#8220;18&#8221;&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":911085,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[259,473,1083,10483,6885,8712,47,12113,1327,8826,541,8824,542,8825,773,8767,6881,75,49,1843,5681,4643,8711,8673,21,424,59,736,44,45,1748,53,86,8773,137,54,46,169,3871,10997,3987,475,273,8801,99,60,4616],"class_list":["post-911084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eurogamer","tag-action-adventure","tag-activision","tag-aspyr","tag-balatro","tag-beenox","tag-bird-view-isometric","tag-blockbuster","tag-call-of-duty-black-ops-6","tag-card-games","tag-ea-canada","tag-ea-sports","tag-ea-sports-fc-24","tag-electronic-arts","tag-esports-relevant","tag-first-person","tag-full-product","tag-hackslash","tag-indie","tag-insomniac-games","tag-lucasarts","tag-marvels-spider-man-2","tag-massive-entertainment","tag-multiplayer-competitive","tag-multiplayer-cooperative","tag-nintendo-switch","tag-open-world","tag-pc","tag-ps2","tag-ps4","tag-ps5","tag-raven-software","tag-science-fiction","tag-shooter","tag-side-view","tag-simulation","tag-single-player","tag-sony","tag-sports","tag-star-wars-battlefront","tag-star-wars-outlaws","tag-third-person","tag-treyarch","tag-ubisoft","tag-ubisoft-entertainment","tag-xbox","tag-xbox-one","tag-xbox-series-x-s"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meeting the people of PEGI: talking age ratings, gambling, and why their famous voice only got \u20ac200 | Arcader News<\/title>\n<meta name=\"description\" content=\"Close your eyes and imagine a game trailer and tell me how it begins. Something happens at the very beginning before anything else - before you see\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meeting the people of PEGI: talking age ratings, gambling, and why their famous voice only got \u20ac200 | Arcader News\" \/>\n<meta property=\"og:description\" content=\"Close your eyes and imagine a game trailer and tell me how it begins. Something happens at the very beginning before anything else - before you see\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcader.org\/news\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200\/\" \/>\n<meta property=\"og:site_name\" content=\"Arcade News\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-26T01:21:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/07\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arcade News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arcade News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200\\\/\"},\"author\":{\"name\":\"Arcade News\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"headline\":\"Meeting the people of PEGI: talking age ratings, gambling, and why their famous voice only got \u20ac200\",\"datePublished\":\"2025-12-26T01:21:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200\\\/\"},\"wordCount\":394,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200.jpg\",\"keywords\":[\"Action-Adventure\",\"activision\",\"Aspyr\",\"Balatro\",\"Beenox\",\"Bird view \\\/ Isometric\",\"blockbuster\",\"Call of Duty: Black Ops 6\",\"card games\",\"EA Canada\",\"ea sports\",\"EA Sports FC 24\",\"Electronic Arts\",\"eSports relevant\",\"first-person\",\"Full product\",\"Hack&amp;Slash\",\"indie\",\"insomniac games\",\"Lucasarts\",\"Marvel's Spider-Man 2\",\"Massive Entertainment\",\"Multiplayer Competitive\",\"Multiplayer Cooperative\",\"Nintendo Switch\",\"Open World\",\"PC\",\"PS2\",\"PS4\",\"PS5\",\"raven software\",\"science fiction\",\"Shooter\",\"Side view\",\"Simulation\",\"single-player\",\"Sony\",\"Sports\",\"Star Wars Battlefront\",\"Star Wars Outlaws\",\"Third Person\",\"treyarch\",\"Ubisoft\",\"Ubisoft Entertainment\",\"Xbox\",\"Xbox One\",\"Xbox Series X\\\/S\"],\"articleSection\":[\"Eurogamer\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200\\\/\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200\\\/\",\"name\":\"Meeting the people of PEGI: talking age ratings, gambling, and why their famous voice only got \u20ac200 | Arcader News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/meeting-the-people-of-pegi-talking-age-ratings-gambling-and-why-their-famous-voice-only-got-e200.jpg\",\"datePublished\":\"2025-12-26T01:21:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"description\":\"Close your eyes and imagine a game trailer and tell me how it begins. 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