{"id":896281,"date":"2025-12-23T16:40:17","date_gmt":"2025-12-23T16:40:17","guid":{"rendered":"http:\/\/uomgECxWfMezE4FMK7ZvtZ"},"modified":"2025-12-23T16:40:17","modified_gmt":"2025-12-23T16:40:17","slug":"ubisoft-apologizes-for-using-a-real-life-reenactment-groups-flag-in-assassins-creed-shadows-concept-art-without-permission","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/ubisoft-apologizes-for-using-a-real-life-reenactment-groups-flag-in-assassins-creed-shadows-concept-art-without-permission\/","title":{"rendered":"Ubisoft apologizes for using a real-life reenactment group&#8217;s flag in Assassin&#8217;s Creed Shadows concept art without permission"},"content":{"rendered":"<article>\n<p>Ubisoft has apologized for using the flag of a real-life Japanese reenactment group in concept art for <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/assassin-s-creed-shadows\/\" target=\"_blank\" rel=\"noopener\">Assassin&apos;s Creed Shadows<\/a>, and says the images in question will no longer be used\u2014although it will still appear in the art book that comes with the Assassin&apos;s Creed Shadows collector&apos;s edition.<\/p>\n<p>As noted by <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.siliconera.com\/ubisoft-apologies-for-assassins-creed-shadows-flag-art-infringement\/\" target=\"_blank\" rel=\"noopener\">Siliconera<\/a>, the issue came to light in June when Japanese gamers noticed the flag of Sekigahara Teppotai in official Assassin&apos;s Creed Shadows concept art. It&apos;s difficult to make out but you can see it in the right-hand side of this image, via <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.ign.com\/games\/assassins-creed-shadows\" target=\"_blank\" rel=\"noopener\">IGN<\/a>:<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:3840px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:41.56%;\"><img loading=\"lazy\" decoding=\"async\" id=\"AbUXhpbYoFKBZVxz9Zhkoj\" name=\"ac-shadows-art-06-1715701834039.jpg\" alt=\"Assassin's Creed Shadows concept art showing Sekigahara Teppotai flag\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/07\/ubisoft-apologizes-for-using-a-real-life-reenactment-groups-flag-in-assassins-creed-shadows-concept-art-without-permission.jpg\" mos=\"\" align=\"middle\" fullscreen=\"1\" width=\"3840\" height=\"1596\" attribution=\"\" endorsement=\"\" class=\"expandable\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Ubisoft)<\/span><\/figcaption><\/figure>\n<p>A closer look:<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1024px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:64.94%;\"><img loading=\"lazy\" decoding=\"async\" id=\"VPAiEevBRaMXQAGhjaUrvj\" name=\"closer.jpg\" alt=\"Assassin's Creed Shadows concept art showing Sekigahara Teppotai flag (detail)\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/07\/ubisoft-apologizes-for-using-a-real-life-reenactment-groups-flag-in-assassins-creed-shadows-concept-art-without-permission-1.jpg\" mos=\"\" align=\"middle\" fullscreen=\"1\" width=\"1024\" height=\"665\" attribution=\"\" endorsement=\"\" class=\"expandable\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Ubisoft)<\/span><\/figcaption><\/figure>\n<p>Sekigahara Teppotai, as it turns out, is a real-life historical reenactment group, and the flag was <a data-analytics-id=\"inline-link\" href=\"https:\/\/x.com\/matchlock_kage\/status\/1800127099120042257\" target=\"_blank\" rel=\"noopener\">used without permission<\/a>.\u00a0<\/p>\n<p>Twitter user @<a data-analytics-id=\"inline-link\" href=\"https:\/\/x.com\/matchlock_kage\" target=\"_blank\" rel=\"noopener\">matchlock_kage<\/a>, a member of the group, eventually <a data-analytics-id=\"inline-link\" href=\"https:\/\/x.com\/matchlock_kage\/status\/1803034338964963831\" target=\"_blank\" rel=\"noopener\">contacted Ubisoft Japan<\/a> about the presence of the flag, telling the company that if they wanted to use it, they should contact the group first\u2014a reasonable request by any measure.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1055px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:61.80%;\"><img loading=\"lazy\" decoding=\"async\" id=\"LBakddb75cZjCYTtbpQmE7\" name=\"matchlock 1.png\" alt=\"I registered as a user and contacted UBI Soft's Japan support via inquiry form. I told them that the concept art depicts the \"Sekigahara rifle corps' flag\" and that if they wanted to officially use it, they should contact the representative.\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/07\/ubisoft-apologizes-for-using-a-real-life-reenactment-groups-flag-in-assassins-creed-shadows-concept-art-without-permission.png\" mos=\"\" align=\"middle\" fullscreen=\"1\" width=\"1055\" height=\"652\" attribution=\"\" endorsement=\"\" class=\"expandable\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: matchlock_kage (Twitter))<\/span><\/figcaption><\/figure>\n<p>They also posted a <a data-analytics-id=\"inline-link\" href=\"https:\/\/x.com\/matchlock_kage\/status\/1802706535979638836\">photo of the group&apos;s flag<\/a>, taken in 2019:<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1055px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:174.60%;\"><img loading=\"lazy\" decoding=\"async\" id=\"5vZDZJ4RAF8AYZKVFWpTYE\" name=\"matchlock 3.png\" alt=\"I will upload some clippings from photos I took on my visit to Myoenji Temple in Kagoshima Prefecture on October 27, 2019.\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/07\/ubisoft-apologizes-for-using-a-real-life-reenactment-groups-flag-in-assassins-creed-shadows-concept-art-without-permission-1.png\" mos=\"\" align=\"middle\" fullscreen=\"1\" width=\"1055\" height=\"1842\" attribution=\"\" endorsement=\"\" class=\"expandable\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: matchlock_kage (Twitter))<\/span><\/figcaption><\/figure>\n<p>And here&apos;s <a data-analytics-id=\"inline-link\" href=\"https:\/\/x.com\/hiokimatchlock\/status\/1716068695402053802\">one of the reenactment group<\/a> itself, originally posted in 2023. The flag is clearly visible:<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:3688px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:49.35%;\"><img loading=\"lazy\" decoding=\"async\" id=\"GBo42wpjbPutZqzqxTAhXK\" name=\"matchlock 4.jpg\" alt=\"Members of the Sekigahara Rifle Corps came from far away to join us in our pilgrimage to Myoenji Temple. I'm really thankful to you. I learned a lot. I look forward to the day we can perform together again.\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/07\/ubisoft-apologizes-for-using-a-real-life-reenactment-groups-flag-in-assassins-creed-shadows-concept-art-without-permission-2.jpg\" mos=\"\" align=\"middle\" fullscreen=\"1\" width=\"3688\" height=\"1820\" attribution=\"\" endorsement=\"\" class=\"expandable\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: matchlock_kage)<\/span><\/figcaption><\/figure>\n<p>It took some time, but on June 28 @matchlock_kage said they were told that Ubisoft was <a data-analytics-id=\"inline-link\" href=\"https:\/\/x.com\/matchlock_kage\/status\/1806631683820843269\" target=\"_blank\" rel=\"noopener\">looking into it<\/a>, and was attempting to contact Sekigahara Teppotai. A week later, Ubisoft finally responded to the complaint: @matchlock_kage said Ubisoft &#8220;<a data-analytics-id=\"inline-link\" href=\"https:\/\/x.com\/matchlock_kage\/status\/1808528705603690498\" target=\"_blank\" rel=\"noopener\">accepted the criticism<\/a> about the concept art and promptly deleted it from the official website,&#8221; and said the flag would not be used in the future, although &#8220;they also mentioned that data that has already been copied is difficult to delete.&#8221;<\/p>\n<p>The somewhat odd phrasing is due primarily to the fact that the tweets are being Google translated from their original Japanese, which is a tricky business at best. In an English-language statement provided to PC Gamer, Ubisoft confirmed the mistake and apology.<\/p>\n<p>&#8220;We have received complaints that the Sekigahara Teppotai&apos;s flag was used without permission in two published pieces of concept art,&#8221; a Ubisoft representative said. &#8220;We had the opportunity to apologize to the group, and they accepted our apology. The art will no longer be used or distributed, except for inclusion in the art book that comes with the collector&apos;s edition. We sincerely apologize for this matter.&#8221;<\/p>\n<p>Assassin&apos;s Creed Shadows is set to launch on November 15.<\/p>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/games\/action\/ubisoft-apologizes-for-using-a-real-life-reenactment-groups-flag-in-assassins-creed-shadows-concept-art-without-permission\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ubisoft has apologized for using the flag of a real-life Japanese reenactment group in concept art for Assassin&apos;s Creed Shadows, and says the images in question will no longer be used\u2014although it will still appear in the art book that comes with the Assassin&apos;s Creed Shadows collector&apos;s edition. As noted by Siliconera, the issue came to light in June when Japanese gamers noticed the flag of Sekigahara Teppotai in official Assassin&apos;s Creed Shadows concept art. It&apos;s difficult to make out but you can see it in the right-hand side of this image, via IGN: (Image credit: Ubisoft) A closer look: (Image credit: Ubisoft) Sekigahara Teppotai, as it turns out, is a real-life historical reenactment group, and the flag was used without permission.\u00a0 Twitter user @matchlock_kage,&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/ubisoft-apologizes-for-using-a-real-life-reenactment-groups-flag-in-assassins-creed-shadows-concept-art-without-permission\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":896282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[23,748],"class_list":["post-896281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-action","tag-games"],"yoast_head":"<!-- This site is optimized 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