{"id":890917,"date":"2025-12-22T18:33:17","date_gmt":"2025-12-22T18:33:17","guid":{"rendered":"https:\/\/www.eurogamer.net\/nintendo-eschewing-generative-ai-in-favour-of-decades-of-know-how"},"modified":"2025-12-22T18:33:17","modified_gmt":"2025-12-22T18:33:17","slug":"nintendo-eschewing-generative-ai-in-favour-of-decades-of-know-how","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/nintendo-eschewing-generative-ai-in-favour-of-decades-of-know-how\/","title":{"rendered":"Nintendo eschewing generative AI in favour of “decades of know-how”"},"content":{"rendered":"

<\/p>\n

Whilst acknowledging that game development has a “close relationship” with “AI-like technologies”, Nintendo says it is focused on “delivering value that is unique to Nintendo and cannot be created by technology alone”.<\/p>\n

When asked by a shareholder to expand on “Nintendo’s initiatives using AI”, Nintendo president Shuntaro Furukawa said that although generative AI was undoubtedly a “big topic” across the games industry, he believed the company’s “decades of know-how” was more valuable than AI when it came to “creating the best gaming experiences for our players”.<\/p>\n

Furukawa also reflected on the issues of intellectual property rights, too.<\/p>\n

Read more<\/a><\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Whilst acknowledging that game development has a “close relationship” with “AI-like technologies”, Nintendo says it is focused on “delivering value that is unique to Nintendo and cannot be created by technology alone”. When asked by a shareholder to expand on “Nintendo’s initiatives using AI”, Nintendo president Shuntaro Furukawa said that although generative AI was undoubtedly a “big topic” across the games industry, he believed the company’s “decades of know-how” was more valuable than AI when it came to “creating the best gaming experiences for our players”. Furukawa also reflected on the issues of intellectual property rights, too. Read more Source<\/p>\n","protected":false},"author":1,"featured_media":890918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[1997,42,9828,13,7643,2455],"class_list":["post-890917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eurogamer","tag-ai","tag-development","tag-investor","tag-nintendo","tag-shareholders","tag-shuntaro-furukawa"],"yoast_head":"\nNintendo eschewing generative AI in favour of "decades of know-how" | Arcader News<\/title>\n<meta name=\"description\" content=\"Whilst acknowledging that game development has a "close relationship" with "AI-like technologies", Nintendo says it is focused on "delivering value that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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