{"id":876253,"date":"2025-12-20T04:28:04","date_gmt":"2025-12-20T04:28:04","guid":{"rendered":"https:\/\/www.eurogamer.net\/embracer-says-it-will-have-a-human-centric-approach-to-leveraging-the-potential-of-ai"},"modified":"2025-12-20T04:28:04","modified_gmt":"2025-12-20T04:28:04","slug":"embracer-says-it-will-have-a-human-centric-approach-to-leveraging-the-potential-of-ai","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/embracer-says-it-will-have-a-human-centric-approach-to-leveraging-the-potential-of-ai\/","title":{"rendered":"Embracer says it will have a &#8220;human-centric approach to leveraging the potential&#8221; of AI"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/06\/embracer-says-it-will-have-a-human-centric-approach-to-leveraging-the-potential-of-ai.jpg\" \/> <\/p>\n<p>Embracer Group &ndash; which has reduced its headcount by 4532 employees in the past financial year &ndash; wants to harness AI to &#8220;empower&#8221; its staff, saying artificial intelligence &#8220;has the capability to massively enhance game development by increasing resource efficiency&#8221;.<\/p>\n<p>In its latest <a href=\"https:\/\/embracer.com\/wp-content\/uploads\/2024\/06\/Embracer-Group-publishes-Annual-Report-20232024-240620.pdf\">annual report<\/a>, as spotted by <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/embracer-embraces-a-human-centric-ai-policy-says-vague-stuff-about-how-it-will-massively-enhance-game-development\/\">PC Gamer<\/a>, Embracer privacy and AI governance head Tomas Hedman stressed it would be a risk if the company <em>didn&#8217;t<\/em> use AI, as it would put the firm at a &#8220;competitive disadvantage [with] other industry players&#8221;.<\/p>\n<p>&#8220;Certainly, one of the major risks for a company is not to use AI, as this would mean a competitive disadvantage vis-&agrave;-vis other industry players,&#8221; Hedman said. &#8220;Most companies will move forward on AI integration in different ways. For us, it is the way that we do this that is the most critical element.<\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/embracer-says-it-will-have-a-human-centric-approach-to-leveraging-the-potential-of-ai\">Read more<\/a><\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/embracer-says-it-will-have-a-human-centric-approach-to-leveraging-the-potential-of-ai\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Embracer Group &ndash; which has reduced its headcount by 4532 employees in the past financial year &ndash; wants to harness AI to &#8220;empower&#8221; its staff, saying artificial intelligence &#8220;has the capability to massively enhance game development by increasing resource efficiency&#8221;. In its latest annual report, as spotted by PC Gamer, Embracer privacy and AI governance head Tomas Hedman stressed it would be a risk if the company didn&#8217;t use AI, as it would put the firm at a &#8220;competitive disadvantage [with] other industry players&#8221;. &#8220;Certainly, one of the major risks for a company is not to use AI, as this would mean a competitive disadvantage vis-&agrave;-vis other industry players,&#8221; Hedman said. &#8220;Most companies will move forward on AI integration in different ways. For us, it&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/embracer-says-it-will-have-a-human-centric-approach-to-leveraging-the-potential-of-ai\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":876254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[1997,2386,9828,1783],"class_list":["post-876253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eurogamer","tag-ai","tag-embracer-group","tag-investor","tag-report"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Embracer says it will have a &quot;human-centric approach to leveraging the potential&quot; of AI | Arcader News<\/title>\n<meta name=\"description\" content=\"Embracer Group &ndash; which has reduced its headcount by 4532 employees in the past financial year &ndash; 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