{"id":867181,"date":"2025-12-18T09:32:28","date_gmt":"2025-12-18T09:32:28","guid":{"rendered":"http:\/\/hBEHoKqayEYZWFAZW6wDGA"},"modified":"2025-12-18T09:32:28","modified_gmt":"2025-12-18T09:32:28","slug":"microsoft-backs-up-geoff-keighley-after-he-ignited-console-warrior-outrage-over-the-gears-of-war-e-day-trailer","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/microsoft-backs-up-geoff-keighley-after-he-ignited-console-warrior-outrage-over-the-gears-of-war-e-day-trailer\/","title":{"rendered":"Microsoft backs up Geoff Keighley after he ignited console warrior outrage over the Gears of War: E-Day trailer"},"content":{"rendered":"<article>\n<p>Over the weekend, ubiquitous gaming event producer and host Geoff Keighley tweeted about the surprise reveal of Gears of War: E-day that closed out the Xbox Games Showcase. &#8220;The great Gears of War piece was a CG from Blur Studio,&#8221; <a data-analytics-id=\"inline-link\" href=\"https:\/\/x.com\/geoffkeighley\/status\/1799871233988968564\" target=\"_blank\" rel=\"noopener\"><u>Keighley said<\/u><\/a>, &#8220;using in-game assets from UE5.&#8221; Now, you might read that tweet and think, as I did, that it was an innocuous attempt to provide additional context for a cool trailer. That&apos;s because you and I are reasonable people. Unfortunately for Keighley\u2014for society in general, perhaps\u2014he&apos;d stepped on a console war landmine.\u00a0<\/p>\n<div class=\"see-more see-more--clipped\">\n<blockquote class=\"twitter-tweet hawk-ignore\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">The great Gears of War piece was a CG from Blur Studio, using in-game assets from UE5.Game info: Gears of War: E-Day is the next mainline game in the Gears of War universe, set during the pivotal Emergence Day. Fourteen years before Gears of War, war heroes Marcus Fenix and Dom\u2026<a href=\"https:\/\/twitter.com\/geoffkeighley\/status\/1799871233988968564\">June 9, 2024<\/a><\/p>\n<\/blockquote>\n<div class=\"see-more__filter\"><\/div>\n<div class=\"see-more__button-container\"><span class=\"see-more__button\" role=\"button\" tabindex=\"0\" aria-label=\"See more\">See more<\/span><\/div>\n<\/div>\n<p>As an exercise, I&apos;ll give you a moment to decide for yourself where Keighley was &#8220;downplaying the hard work of developers,&#8221; as accused by the replies that had started to flood in over the ensuing hours. If you&apos;re stumped: It&apos;s because, while the trailer was labeled on-screen as &#8220;in-engine footage,&#8221; Keighley had called it &#8220;CG.&#8221;<\/p>\n<p>You could argue that, by calling the trailer &#8220;CG,&#8221; Keighley was attempting to minimize The Coalition&apos;s technical prowess by equating the in-engine footage with a pre-rendered trailer. You <em>could<\/em>, but I wouldn&apos;t\u2014particularly because, despite the impression that a lot of those replies seemed to operate under, &#8220;in-engine footage&#8221; doesn&apos;t necessarily mean &#8220;rendered real-time and in-game.&#8221;<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:590px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:52.71%;\"><img loading=\"lazy\" decoding=\"async\" id=\"htLQKsjZcycvAJg89vMyif\" name=\"cry harder geoff (1).jpg\" alt=\"Twitter users accuse Geoff Keighley of downplaying the Gears of War: E-Day trailer.\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/06\/microsoft-backs-up-geoff-keighley-after-he-ignited-console-warrior-outrage-over-the-gears-of-war-e-day-trailer.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"590\" height=\"311\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Twitter users @wileracer, @ACID360, @XboxJuan4K)<\/span><\/figcaption><\/figure>\n<p>The conversation quickly went off the rails, and more information was sorely needed: Was it pre-rendered or not? Xbox marketing director Guy Welch <a data-analytics-id=\"inline-link\" href=\"https:\/\/x.com\/guywelch2000\/status\/1799885922164699356\" target=\"_blank\" rel=\"noopener\"><u>replied with a clarification<\/u><\/a> that didn&apos;t quite clarify enough: &#8220;Blur developed the trailer hand-in-hand with our team using Unreal Engine 5,&#8221; Welch said. &#8220;The trailer is developed with in-game models, textures, environments, and props that players will see in the final game.&#8221;<\/p>\n<p>The E-day trailer, Welch said, was an homage to the original Gears of War trilogy trailers, &#8220;which were made in Unreal Engine with in-game assets.&#8221; What he crucially left unsaid was that, while both the E-day trailer and the original Gears trailers were built in Unreal with game assets, they <em>were <\/em>pre-rendered. As a result, his reply was just vague enough to be read as a refutation to Keighley, leading to a pile-on of further replies that declare Keighley &#8220;cooked.&#8221;<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:595px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:42.18%;\"><img loading=\"lazy\" decoding=\"async\" id=\"bSMUJJ3rQ8HqLz2kE6hTZ\" name=\"kindredspirit.jpg\" alt=\"Between Twitter users jeering at Keighley, one expresses confusion about what's even being argued over.\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/06\/microsoft-backs-up-geoff-keighley-after-he-ignited-console-warrior-outrage-over-the-gears-of-war-e-day-trailer-1.jpg\" mos=\"\" align=\"middle\" fullscreen=\"\" width=\"595\" height=\"251\" attribution=\"\" endorsement=\"\" class=\"\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Twitter users @RPGTatin, @DoAfLoSs)<\/span><\/figcaption><\/figure>\n<p>Microsoft eventually issued an additional clarification, effectively interceding on Keighley&apos;s behalf. Speaking to <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.gamespot.com\/articles\/gears-of-war-e-day-trailer-was-done-entirely-in-engine\/1100-6524152\/\" target=\"_blank\" rel=\"noopener\"><u>GameSpot<\/u><\/a>, a spokesperson from The Coalition said that the E-day trailer was captured in Unreal Engine 5, but it &#8220;was not captured in real time as some have suggested.&#8221;<\/p>\n<p>If the response to Keighley&apos;s tweet seemed intense to you, I agree. But then, I don&apos;t have a dog in the console war fight. To Xbox loyalists, however, Keighley is apparently seen as a PlayStation sympathizer and thus, fair game for a dogpile\u2014I guess because he&apos;s buddies with Hideo Kojima, whose games have been Sony console exclusives? I don&apos;t know, man. Even in the age of multiplatform releases, I guess the console war will drag on as long as someone&apos;s convinced they&apos;re fighting it. I simply wouldn&apos;t.\u00a0<\/p>\n<\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/microsoft-backs-up-geoff-keighley-after-he-ignited-console-warrior-outrage-over-the-gears-of-war-e-day-trailer\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the weekend, ubiquitous gaming event producer and host Geoff Keighley tweeted about the surprise reveal of Gears of War: E-day that closed out the Xbox Games Showcase. &#8220;The great Gears of War piece was a CG from Blur Studio,&#8221; Keighley said, &#8220;using in-game assets from UE5.&#8221; Now, you might read that tweet and think, as I did, that it was an innocuous attempt to provide additional context for a cool trailer. That&apos;s because you and I are reasonable people. Unfortunately for Keighley\u2014for society in general, perhaps\u2014he&apos;d stepped on a console war landmine.\u00a0 The great Gears of War piece was a CG from Blur Studio, using in-game assets from UE5.Game info: Gears of War: E-Day is the next mainline game in the Gears of War&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/microsoft-backs-up-geoff-keighley-after-he-ignited-console-warrior-outrage-over-the-gears-of-war-e-day-trailer\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":867182,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[5491],"class_list":["post-867181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-gaming-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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