{"id":846129,"date":"2025-12-13T21:32:05","date_gmt":"2025-12-13T21:32:05","guid":{"rendered":"https:\/\/www.eurogamer.net\/atari-buys-intellivision-brand-ending-longest-running-console-war"},"modified":"2025-12-13T21:32:05","modified_gmt":"2025-12-13T21:32:05","slug":"atari-buys-intellivision-brand-ending-longest-running-console-war","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/","title":{"rendered":"Atari buys Intellivision brand, ending longest running console war"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/05\/atari-buys-intellivision-brand-ending-longest-running-console-war.jpg\" \/> <\/p>\n<p>\nAtari has purchased the Intellivision brand, ending what Atari claims to be the &#8220;longest running console war in history&#8221;.\n<\/p>\n<p>\nAtari&#8217;s home consoles went head-to-head with Mattel&#8217;s Intellivision in the late 1970s and 1980s, long before Nintendo and Sega competed in the 1990s. Intellivision even enlisted actor <a href=\"https:\/\/www.youtube.com\/watch?v=aYLly625cXE\">George Plimpton for an infamous series of adverts<\/a> comparing the two consoles. <\/p>\n<p>\nNow Atari owns the rights to over 200 games from the Intellivision portfolio and its trademarks. However, Intellivision Entertainment will continue developing and distributing the <a href=\"https:\/\/intellivision.com\/\">Amico console<\/a> under a new brand and with a licence from Atari to distribute new versions of Intellivision games on that console.\n<\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/atari-buys-intellivision-brand-ending-longest-running-console-war\">Read more<\/a><\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/atari-buys-intellivision-brand-ending-longest-running-console-war\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atari has purchased the Intellivision brand, ending what Atari claims to be the &#8220;longest running console war in history&#8221;. Atari&#8217;s home consoles went head-to-head with Mattel&#8217;s Intellivision in the late 1970s and 1980s, long before Nintendo and Sega competed in the 1990s. Intellivision even enlisted actor George Plimpton for an infamous series of adverts comparing the two consoles. Now Atari owns the rights to over 200 games from the Intellivision portfolio and its trademarks. However, Intellivision Entertainment will continue developing and distributing the Amico console under a new brand and with a licence from Atari to distribute new versions of Intellivision games on that console. Read more Source<\/p>\n","protected":false},"author":1,"featured_media":846130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[1876,7773],"class_list":["post-846129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eurogamer","tag-atari","tag-intellivision"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atari buys Intellivision brand, ending longest running console war | Arcader News<\/title>\n<meta name=\"description\" content=\"Atari has purchased the Intellivision brand, ending what Atari claims to be the &quot;longest running console war in history&quot;. Atari&#039;s home consoles went\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atari buys Intellivision brand, ending longest running console war | Arcader News\" \/>\n<meta property=\"og:description\" content=\"Atari has purchased the Intellivision brand, ending what Atari claims to be the &quot;longest running console war in history&quot;. Atari&#039;s home consoles went\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/\" \/>\n<meta property=\"og:site_name\" content=\"Arcade News\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-13T21:32:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/05\/atari-buys-intellivision-brand-ending-longest-running-console-war.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arcade News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arcade News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/atari-buys-intellivision-brand-ending-longest-running-console-war\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/atari-buys-intellivision-brand-ending-longest-running-console-war\\\/\"},\"author\":{\"name\":\"Arcade News\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"headline\":\"Atari buys Intellivision brand, ending longest running console war\",\"datePublished\":\"2025-12-13T21:32:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/atari-buys-intellivision-brand-ending-longest-running-console-war\\\/\"},\"wordCount\":118,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/atari-buys-intellivision-brand-ending-longest-running-console-war\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/atari-buys-intellivision-brand-ending-longest-running-console-war.jpg\",\"keywords\":[\"Atari\",\"Intellivision\"],\"articleSection\":[\"Eurogamer\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/atari-buys-intellivision-brand-ending-longest-running-console-war\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/atari-buys-intellivision-brand-ending-longest-running-console-war\\\/\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/atari-buys-intellivision-brand-ending-longest-running-console-war\\\/\",\"name\":\"Atari buys Intellivision brand, ending longest running console war | Arcader News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/atari-buys-intellivision-brand-ending-longest-running-console-war\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/atari-buys-intellivision-brand-ending-longest-running-console-war\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/atari-buys-intellivision-brand-ending-longest-running-console-war.jpg\",\"datePublished\":\"2025-12-13T21:32:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"description\":\"Atari has purchased the Intellivision brand, ending what Atari claims to be the \\\"longest running console war in history\\\". Atari's home consoles went\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/atari-buys-intellivision-brand-ending-longest-running-console-war\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/atari-buys-intellivision-brand-ending-longest-running-console-war\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/atari-buys-intellivision-brand-ending-longest-running-console-war\\\/#primaryimage\",\"url\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/atari-buys-intellivision-brand-ending-longest-running-console-war.jpg\",\"contentUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/atari-buys-intellivision-brand-ending-longest-running-console-war.jpg\",\"width\":480,\"height\":270,\"caption\":\"Atari buys Intellivision brand, ending longest running console war\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/atari-buys-intellivision-brand-ending-longest-running-console-war\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/arcader.org\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Atari buys Intellivision brand, ending longest running console war\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/\",\"name\":\"Arcade News\",\"description\":\"Free Arcade News from the Best Online Sources\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/arcader.org\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\",\"name\":\"Arcade News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"caption\":\"Arcade News\"},\"sameAs\":[\"https:\\\/\\\/cricketgames.tv\"],\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/author\\\/arcade-news\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Atari buys Intellivision brand, ending longest running console war | Arcader News","description":"Atari has purchased the Intellivision brand, ending what Atari claims to be the \"longest running console war in history\". Atari's home consoles went","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/","og_locale":"en_US","og_type":"article","og_title":"Atari buys Intellivision brand, ending longest running console war | Arcader News","og_description":"Atari has purchased the Intellivision brand, ending what Atari claims to be the \"longest running console war in history\". Atari's home consoles went","og_url":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/","og_site_name":"Arcade News","article_published_time":"2025-12-13T21:32:05+00:00","og_image":[{"width":480,"height":270,"url":"https:\/\/arcader.org\/wp-content\/uploads\/2024\/05\/atari-buys-intellivision-brand-ending-longest-running-console-war.jpg","type":"image\/jpeg"}],"author":"Arcade News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arcade News","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/#article","isPartOf":{"@id":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/"},"author":{"name":"Arcade News","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"headline":"Atari buys Intellivision brand, ending longest running console war","datePublished":"2025-12-13T21:32:05+00:00","mainEntityOfPage":{"@id":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/"},"wordCount":118,"commentCount":0,"image":{"@id":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2024\/05\/atari-buys-intellivision-brand-ending-longest-running-console-war.jpg","keywords":["Atari","Intellivision"],"articleSection":["Eurogamer"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/","url":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/","name":"Atari buys Intellivision brand, ending longest running console war | Arcader News","isPartOf":{"@id":"https:\/\/arcader.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/#primaryimage"},"image":{"@id":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2024\/05\/atari-buys-intellivision-brand-ending-longest-running-console-war.jpg","datePublished":"2025-12-13T21:32:05+00:00","author":{"@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"description":"Atari has purchased the Intellivision brand, ending what Atari claims to be the \"longest running console war in history\". Atari's home consoles went","breadcrumb":{"@id":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/#primaryimage","url":"https:\/\/arcader.org\/wp-content\/uploads\/2024\/05\/atari-buys-intellivision-brand-ending-longest-running-console-war.jpg","contentUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2024\/05\/atari-buys-intellivision-brand-ending-longest-running-console-war.jpg","width":480,"height":270,"caption":"Atari buys Intellivision brand, ending longest running console war"},{"@type":"BreadcrumbList","@id":"https:\/\/arcader.org\/news\/atari-buys-intellivision-brand-ending-longest-running-console-war\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/arcader.org\/news\/"},{"@type":"ListItem","position":2,"name":"Atari buys Intellivision brand, ending longest running console war"}]},{"@type":"WebSite","@id":"https:\/\/arcader.org\/news\/#website","url":"https:\/\/arcader.org\/news\/","name":"Arcade News","description":"Free Arcade News from the Best Online Sources","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arcader.org\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839","name":"Arcade News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","caption":"Arcade News"},"sameAs":["https:\/\/cricketgames.tv"],"url":"https:\/\/arcader.org\/news\/author\/arcade-news\/"}]}},"_links":{"self":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/846129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/comments?post=846129"}],"version-history":[{"count":1,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/846129\/revisions"}],"predecessor-version":[{"id":1425820,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/846129\/revisions\/1425820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media\/846130"}],"wp:attachment":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media?parent=846129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/categories?post=846129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/tags?post=846129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}