{"id":794756,"date":"2025-12-04T01:38:00","date_gmt":"2025-12-04T01:38:00","guid":{"rendered":"http:\/\/Cao5oNZGYS3ggQgKiYe6Z6"},"modified":"2025-12-04T01:38:00","modified_gmt":"2025-12-04T01:38:00","slug":"a-software-quirk-caused-discords-april-fools-video-to-accidentally-rack-up-more-than-1-4-billion-youtube-views-8-times-as-many-as-the-gta-6-trailer","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/a-software-quirk-caused-discords-april-fools-video-to-accidentally-rack-up-more-than-1-4-billion-youtube-views-8-times-as-many-as-the-gta-6-trailer\/","title":{"rendered":"A software quirk caused Discord&#8217;s April Fools&#8217; video to accidentally rack up more than 1.4 billion YouTube views, 8 times as many as the GTA 6 trailer"},"content":{"rendered":"<article>\n<div class=\"youtube-video\" data-nosnippet >\n<div class=\"video-aspect-box\"><iframe data-lazy-priority=\"low\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/cc2-4ci4G84\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p>Like just about every other company in the Western world, Discord rattled off an <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/april-fools-2024-videogames\/\" target=\"_blank\" rel=\"noopener\">April Fools&apos; gag<\/a> yesterday about adding loot boxes to its social media platform. Fast-forward to April 2, just 24 hours later, and that goofy little clip has blown past 1.4 billion\u2014yes, that&apos;s <em>billion<\/em>\u2014views.<\/p>\n<p>That&apos;s a massive milestone. How massive, as the Doctor <a data-analytics-id=\"inline-link\" href=\"https:\/\/knowyourmeme.com\/memes\/depends-on-the-context\" target=\"_blank\" rel=\"noopener\">once said<\/a>, depends on the context: The <a data-analytics-id=\"inline-link\" href=\"https:\/\/youtu.be\/XqZsoesa55w?si=HOi4uBRNeblCjiR-\" target=\"_blank\" rel=\"noopener\">Baby Shark Dance<\/a>, for instance, currently has 10 times that many views. But it&apos;s been on the &apos;Tubes for seven years, while the Discord clip arrived, y&apos;know, yesterday.<\/p>\n<p>For something a bit more relatable to gamers, the Grand Theft Auto 6 trailer that dropped in December garnered 61 million views 12 hours after it went live, an achievement we described as &#8220;<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/the-grand-theft-auto-6-trailer-has-smashed-through-60-million-youtube-views-in-12-hours\/\" target=\"_blank\" rel=\"noopener\">astonishing<\/a>,&#8221; and four months later sits at 183 million views in total. Streaming sensation MrBeast, who surpassed Pewdiepie to become the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/mrbeast-passes-pewdiepie-to-become-youtubes-new-number-one-guy\/\" target=\"_blank\" rel=\"noopener\">top guy on YouTube<\/a> at the end of 2022, hit 541 million views with his biggest video, a <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/mr-beast-squid-game-real-youtube\/\" target=\"_blank\" rel=\"noopener\">Squid Game recreation<\/a> posted in 2021\u2014a little more than a third of Discord&apos;s mark. Which, again, it achieved <em>in a day<\/em>.<\/p>\n<p>The obvious question is, <em>how the hell did this happen<\/em>, and this is where it starts to get good. The clip apparently played in the background of Discord&apos;s toast notification, the little pop-up messages that appear at the bottom of your screen for a few seconds to let you know something is happening: You&apos;ve got email, a Steam friend is playing a new game, or whatever.\u00a0<\/p>\n<p>Developer and Discord dataminer Marvin Witt (via <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.ign.com\/articles\/discord-seemingly-accidentally-viewbotted-its-own-april-fools-video-to-smash-the-gta-6-trailer-record-in-half-a-day\" target=\"_blank\" rel=\"noopener\">IGN<\/a>) said this had the effect of creating a viewbot that simulated literally hundreds of millions of people watching the video.<\/p>\n<p><a href=\"https:\/\/twitter.com\/NurM4rvin\/status\/1774928143972794843\" target=\"_blank\" rel=\"noopener\"><\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1056px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:76.61%;\"><img loading=\"lazy\" decoding=\"async\" id=\"XRPdkiCqa8DtwSLBeEgb87\" name=\"marv1.png\" alt=\"Discord managed to create a working YouTube view bot in 2024 by playing their loot box announcement trailer on loop in the background of the in-app toast \ud83d\ude43\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/04\/a-software-quirk-caused-discords-april-fools-video-to-accidentally-rack-up-more-than-1-4-billion-youtube-views-8-times-as-many-as-the-gta-6-trailer.png\" mos=\"\" align=\"middle\" fullscreen=\"1\" width=\"1056\" height=\"809\" attribution=\"\" endorsement=\"\" class=\"expandable\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Marvin Witt (Twitter))<\/span><\/figcaption><\/figure>\n<p><\/a><\/p>\n<p>It&apos;s widely assumed that the whole thing was an accident: As Witt noted, even Discord developers seemed baffled by what was happening.<\/p>\n<p><a href=\"https:\/\/twitter.com\/NurM4rvin\/status\/1774962632769826942\" target=\"_blank\" rel=\"noopener\"><\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1056px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:60.89%;\"><img loading=\"lazy\" decoding=\"async\" id=\"mx2vnHtJNtFYExhKeEUoeB\" name=\"marv2.png\" alt=\"I should mention they presumably did this accidentally, even one of the high up developers at Discord was confused as to how this was happening\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/04\/a-software-quirk-caused-discords-april-fools-video-to-accidentally-rack-up-more-than-1-4-billion-youtube-views-8-times-as-many-as-the-gta-6-trailer-1.png\" mos=\"\" align=\"middle\" fullscreen=\"1\" width=\"1056\" height=\"643\" attribution=\"\" endorsement=\"\" class=\"expandable\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Marvin Witt (Twitter))<\/span><\/figcaption><\/figure>\n<p><\/a><\/p>\n<p>Discord hasn&apos;t yet confirmed that this is what happened, but it has, sort of, denied intent:<\/p>\n<p><a href=\"https:\/\/twitter.com\/discord\/status\/1775225927842369611\" target=\"_blank\" rel=\"noopener\"><\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1056px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:24.81%;\"><img loading=\"lazy\" decoding=\"async\" id=\"3s9EsafiMgubKEMTUjovdR\" name=\"dis1.png\" alt=\"oops\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/04\/a-software-quirk-caused-discords-april-fools-video-to-accidentally-rack-up-more-than-1-4-billion-youtube-views-8-times-as-many-as-the-gta-6-trailer-2.png\" mos=\"\" align=\"middle\" fullscreen=\"1\" width=\"1056\" height=\"262\" attribution=\"\" endorsement=\"\" class=\"expandable\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Discord (Twitter))<\/span><\/figcaption><\/figure>\n<p><\/a><br \/>\n<a href=\"https:\/\/twitter.com\/discord\/status\/1775228418885402987\" target=\"_blank\" rel=\"noopener\"><\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1069px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:41.25%;\"><img loading=\"lazy\" decoding=\"async\" id=\"5VHeHXiyjVFvJFRDG3vHkR\" name=\"dis2.png\" alt=\"you're right, this is more of a \"whoops\" situation\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/04\/a-software-quirk-caused-discords-april-fools-video-to-accidentally-rack-up-more-than-1-4-billion-youtube-views-8-times-as-many-as-the-gta-6-trailer-3.png\" mos=\"\" align=\"middle\" fullscreen=\"1\" width=\"1069\" height=\"441\" attribution=\"\" endorsement=\"\" class=\"expandable\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Discord (Twitter))<\/span><\/figcaption><\/figure>\n<p><\/a><br \/>\n<a href=\"https:\/\/twitter.com\/discord\/status\/1775228671848022253\" target=\"_blank\" rel=\"noopener\"><\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1088px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:55.42%;\"><img loading=\"lazy\" decoding=\"async\" id=\"zwFN6Rf54mxugKhT6or4rR\" name=\"dis3.png\" alt=\"just a lil silly just a smidge silly\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/04\/a-software-quirk-caused-discords-april-fools-video-to-accidentally-rack-up-more-than-1-4-billion-youtube-views-8-times-as-many-as-the-gta-6-trailer-4.png\" mos=\"\" align=\"middle\" fullscreen=\"1\" width=\"1088\" height=\"603\" attribution=\"\" endorsement=\"\" class=\"expandable\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Discord (Twitter))<\/span><\/figcaption><\/figure>\n<p><\/a><\/p>\n<p>What YouTube will ultimately do about all of this\u2014whether it will remove the viewer count from the video, or maybe even suspend or ban Discord&apos;s account for viewbotting, which would make the whole thing even funnier\u2014remains to be seen.<\/p>\n<p>For now, that bonkers number is still there, although its rocket-like ascent has slowed to a crawl. I&apos;ve reached out to Discord for comment and will update if I receive a reply, but at the moment it sounds like they&apos;re still trying to sort things out.<\/p>\n<p><a href=\"https:\/\/twitter.com\/discord\/status\/1775232018105634849\" target=\"_blank\" rel=\"noopener\"><\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check >\n<div class='image-full-width-wrapper'>\n<div class='image-widthsetter' style=\"max-width:1080px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:52.87%;\"><img loading=\"lazy\" decoding=\"async\" id=\"2cMRrwypGv3NtEZX8vyZAo\" name=\"dis4.png\" alt=\"STOP PRESSURING ME I JUST BROKE A WORLD RECORD I HAVE NO IDEA WHAT WE'RE DOING NEXT \ud83d\ude2d \ud83d\ude2d \ud83d\ude2d\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2024\/04\/a-software-quirk-caused-discords-april-fools-video-to-accidentally-rack-up-more-than-1-4-billion-youtube-views-8-times-as-many-as-the-gta-6-trailer-5.png\" mos=\"\" align=\"middle\" fullscreen=\"1\" width=\"1080\" height=\"571\" attribution=\"\" endorsement=\"\" class=\"expandable\"><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Discord (Twitter))<\/span><\/figcaption><\/figure>\n<p><\/a> <\/article>\n<p><a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/a-software-quirk-caused-discords-april-fools-video-to-accidentally-rack-up-more-than-14-billion-youtube-views-8-times-as-many-as-the-gta-6-trailer\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like just about every other company in the Western world, Discord rattled off an April Fools&apos; gag yesterday about adding loot boxes to its social media platform. Fast-forward to April 2, just 24 hours later, and that goofy little clip has blown past 1.4 billion\u2014yes, that&apos;s billion\u2014views. That&apos;s a massive milestone. How massive, as the Doctor once said, depends on the context: The Baby Shark Dance, for instance, currently has 10 times that many views. But it&apos;s been on the &apos;Tubes for seven years, while the Discord clip arrived, y&apos;know, yesterday. For something a bit more relatable to gamers, the Grand Theft Auto 6 trailer that dropped in December garnered 61 million views 12 hours after it went live, an achievement we described as &#8220;astonishing,&#8221;&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/a-software-quirk-caused-discords-april-fools-video-to-accidentally-rack-up-more-than-1-4-billion-youtube-views-8-times-as-many-as-the-gta-6-trailer\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":794757,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[5491],"class_list":["post-794756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-gamer","tag-gaming-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A software quirk caused Discord&#039;s April Fools&#039; video to accidentally rack up more than 1.4 billion YouTube views, 8 times as many as the GTA 6 trailer | Arcader News<\/title>\n<meta name=\"description\" content=\"Like just about every other company in the Western world, Discord rattled off an April Fools&amp;apos; gag yesterday about adding loot boxes to its social\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/a-software-quirk-caused-discords-april-fools-video-to-accidentally-rack-up-more-than-1-4-billion-youtube-views-8-times-as-many-as-the-gta-6-trailer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A software quirk caused Discord&#039;s April Fools&#039; video to accidentally rack up more than 1.4 billion YouTube views, 8 times as many as the GTA 6 trailer | Arcader News\" \/>\n<meta property=\"og:description\" content=\"Like just about every other company in the Western world, Discord rattled off an April Fools&amp;apos; 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