{"id":688281,"date":"2026-04-07T16:44:10","date_gmt":"2026-04-07T16:44:10","guid":{"rendered":"https:\/\/www.vg247.com\/microsoft-activision-blizzard-acquisition-mobile-games-phil-spencer"},"modified":"2026-04-07T16:44:10","modified_gmt":"2026-04-07T16:44:10","slug":"microsoft-wants-activision-because-of-mobile-gaming-opportunities-says-phil-spencer","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/microsoft-wants-activision-because-of-mobile-gaming-opportunities-says-phil-spencer\/","title":{"rendered":"Microsoft wants Activision because of mobile gaming opportunities, says Phil Spencer"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2022\/08\/microsoft-wants-activision-because-of-mobile-gaming-opportunities-says-phil-spencer.jpg\" \/> <\/p>\n<p><strong>Xbox<\/strong> boss Phil Spencer recently touched on the reasoning behind the <strong>Activision Blizzard<\/strong> acquisition, noting that the mobile market is a big part of why the move took place.<\/p>\n<p>The year obviously started with a bang when <a href=\"https:\/\/www.vg247.com\/activision-blizzard-microsoft-xbox-acquisition\">Microsoft announced it planned to acquire Activision Blizzard<\/a>, but the reasoning behind it, aside from more money in the long term, wasn&#8217;t completely clear. But speaking to <a href=\"https:\/\/www.bloomberg.com\/news\/videos\/2022-08-25\/bloomberg-studio-1-0-microsoft-gaming-ceo-phil-spencer\">Bloomberg<\/a>, Spencer has shed some light, and it seems that having more games on mobile, and a bit more on PC, was the main driving force behind the acquisition. <\/p>\n<p>&#8220;The biggest gaming platform on the planet is mobile phones,&#8221; said Spencer. &#8220;One and a half billion people play on mobile phones. And I guess, regretfully as Microsoft, it&#8217;s not a place where we have a native platform. As gaming, coming from console and PC, we don&#8217;t have a lot of creative capability that has built hit mobile games.&#8221;<\/p>\n<p><a href=\"https:\/\/www.vg247.com\/microsoft-activision-blizzard-acquisition-mobile-games-phil-spencer\">Read more<\/a><\/p>\n<p><a href=\"https:\/\/www.vg247.com\/microsoft-activision-blizzard-acquisition-mobile-games-phil-spencer\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xbox boss Phil Spencer recently touched on the reasoning behind the Activision Blizzard acquisition, noting that the mobile market is a big part of why the move took place. The year obviously started with a bang when Microsoft announced it planned to acquire Activision Blizzard, but the reasoning behind it, aside from more money in the long term, wasn&#8217;t completely clear. But speaking to Bloomberg, Spencer has shed some light, and it seems that having more games on mobile, and a bit more on PC, was the main driving force behind the acquisition. &#8220;The biggest gaming platform on the planet is mobile phones,&#8221; said Spencer. &#8220;One and a half billion people play on mobile phones. And I guess, regretfully as Microsoft, it&#8217;s not a place&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/microsoft-wants-activision-because-of-mobile-gaming-opportunities-says-phil-spencer\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":688282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[157,159,134,120,59,60,4616],"class_list":["post-688281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vg24-7","tag-android","tag-ios","tag-microsoft","tag-mobile","tag-pc","tag-xbox-one","tag-xbox-series-x-s"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft wants Activision because of mobile gaming opportunities, says Phil Spencer | Arcader 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