{"id":585564,"date":"2026-03-17T20:18:58","date_gmt":"2026-03-17T20:18:58","guid":{"rendered":"https:\/\/arcader.org\/blizzard-hires-disney-veteran-as-new-vice-president-of-culture\/"},"modified":"2026-03-17T20:18:58","modified_gmt":"2026-03-17T20:18:58","slug":"blizzard-hires-disney-veteran-as-new-vice-president-of-culture","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/blizzard-hires-disney-veteran-as-new-vice-president-of-culture\/","title":{"rendered":"Blizzard Hires Disney Veteran As New Vice President Of Culture"},"content":{"rendered":"\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2022\/05\/blizzard-hires-disney-veteran-as-new-vice-president-of-culture.jpg\" width=\"800\" height=\"450\" alt=\"Blizzard Hires Disney Veteran As New Vice President Of Culture \" typeof=\"foaf:Image\" class=\"image-style-body-default\" \/><\/p>\n<p>Blizzard Entertainment has announced that it\u2019s hired Jessica Martinez, a 14-year veteran of The Walt Disney Company\u2019s employee experience team, to be its new (and first) vice president of culture.&nbsp;<\/p>\n<p>The studio announced this news in a <a href=\"https:\/\/twitter.com\/Blizzard_Ent\/status\/1522273278764666882?s=20&amp;t=kzIf-SdJVEK5UxIkGDEPIg\" target=\"_blank\" rel=\"noopener\">tweet<\/a>, as reported by <em><a href=\"https:\/\/www.eurogamer.net\/blizzard-hires-new-vice-president-of-culture-amid-ongoing-company-controversies\" target=\"_blank\" rel=\"noopener\">Eurogamer<\/a><\/em>, revealing that this new hire comes as part of its \u201congoing initiative to create a more diverse, equitable, and inclusive workplace culture where people at every level can learn, grow, and bring their most creative selves to work.\u201d&nbsp;<\/p>\n<blockquote class=\"tw-align-center twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">&#8220;When you create a people-first environment where teams feel safe, valued, and work together toward a shared purpose, everyone thrives\u2013the employees, the players, and the business.\u201d <a href=\"https:\/\/t.co\/qDonVr8nJz\">pic.twitter.com\/qDonVr8nJz<\/a><\/p>\n<p>\u2014 Blizzard Entertainment (@Blizzard_Ent) <a href=\"https:\/\/twitter.com\/Blizzard_Ent\/status\/1522273278764666882?ref_src=twsrc%5Etfw\">May 5, 2022<\/a><\/p><\/blockquote>\n<p>Blizzard says Martinez and the Blizzard leadership team \u2013 her official title is Vice President, Head of Culture \u2013 will be responsible for growing and implementing the studio\u2019s culture strategy, \u201censuring alignment across all teams and functions, and revamping learning and talent development programs.\u201d&nbsp;<\/p>\n<p>\u201cWhen you create a people-first environment where teams feel safe, valued, and work together toward a shared purpose, everyone thrives \u2013 the employees, the players, and the business,\u201d Martinez writes in a Blizzard <a href=\"https:\/\/news.blizzard.com\/en-us\/blizzard\/23805078\/blizzard-entertainment-welcomes-jessica-martinez-as-vp-of-culture\" target=\"_blank\" rel=\"noopener\">blog post<\/a>. \u201cMaking the values of our connections show up in what we do is how we bring humanity back to business.\u201d&nbsp;<\/p>\n<p>She will work with Blizzard\u2019s learning and development team while also working closely with the communications and events team and each of the \u201cfranchise and functional leaders.\u201d&nbsp;<\/p>\n<p>At Disney, Martinez&nbsp;led strategy, communications, operations, and employee experience, working as the Chief of Staff and key strategic advisor to the Chief Security Officer and the Chief Technology &amp; Digital Officer for Disney Parks &amp; Resorts.&nbsp;<\/p>\n<p>\u201cBeyond spearheading fundamental organizational change including leading the security integration for the 21st Century Fox acquisition, Jessica was best known for creating a values-driven culture that connected global teams and celebrated diversity,\u201d the blog post reads.&nbsp;<\/p>\n<p>This hire comes after months of ongoing lawsuits at Activision Blizzard, and you can read <em>Game Informer<\/em>\u2019s coverage&nbsp;<a href=\"https:\/\/www.gameinformer.com\/2021\/07\/22\/lawsuit-document-against-activision-blizzard-details-a-long-history-of-harassment-and\" target=\"_blank\" rel=\"noopener\">here<\/a>. Blizzard has been attempting to reshape its public image amidst these lawsuits, firing many of those named in reports of toxic workplace culture and allegations of sexual misconduct, harassment, discrimination, and more.&nbsp;<\/p>\n<p>After a restructure, Jen Oneal and Mike Ybarra were named the new co-leaders of Blizzard, but Oneal left shortly after, citing that she had no faith in Activision leadership (thanks, <em><a href=\"https:\/\/www.polygon.com\/22785672\/jen-oneal-blizzard-resigns-activision-harassment-lawsuit\" target=\"_blank\" rel=\"noopener\">Polygon<\/a><\/em>). Back when Ybarra was named the new co-leader, <a href=\"https:\/\/www.gameinformer.com\/2021\/08\/03\/blizzard-president-j-allen-brack-is-leaving-the-company-after-being-named-in-activision\" target=\"_blank\" rel=\"noopener\">Blizzard said<\/a> he\u2019s \u201cdeeply committed to all of our employees; to the work ahead to ensure Blizzard is the safest, most welcoming workplace possible for women, and people of any gender, ethnicity, sexual orientation, or background; to upholding and reinforcing our values, and rebuilding your trust.\u201d It seems that hiring Martinez is Blizzard speaking to upholding that statement from last year.&nbsp;&nbsp;<\/p>\n<p><em>[Source: <a href=\"https:\/\/www.eurogamer.net\/blizzard-hires-new-vice-president-of-culture-amid-ongoing-company-controversies\" target=\"_blank\" rel=\"noopener\">Eurogamer<\/a>]<\/em><\/p>\n<p> <a href=\"https:\/\/www.gameinformer.com\/2022\/05\/06\/blizzard-hires-disney-veteran-as-new-vice-president-of-culture\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blizzard Entertainment has announced that it\u2019s hired Jessica Martinez, a 14-year veteran of The Walt Disney Company\u2019s employee experience team, to be its new (and first) vice president of culture.&nbsp; The studio announced this news in a tweet, as reported by Eurogamer, revealing that this new hire comes as part of its \u201congoing initiative to create a more diverse, equitable, and inclusive workplace culture where people at every level can learn, grow, and bring their most creative selves to work.\u201d&nbsp; &#8220;When you create a people-first environment where teams feel safe, valued, and work together toward a shared purpose, everyone thrives\u2013the employees, the players, and the business.\u201d pic.twitter.com\/qDonVr8nJz \u2014 Blizzard Entertainment (@Blizzard_Ent) May 5, 2022 Blizzard says Martinez and the Blizzard leadership team \u2013 her official&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/blizzard-hires-disney-veteran-as-new-vice-president-of-culture\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":585565,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-585564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-informer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blizzard Hires Disney Veteran As New Vice President Of Culture | Arcader News<\/title>\n<meta name=\"description\" content=\"Blizzard Entertainment has announced that it\u2019s hired Jessica Martinez, a 14-year veteran of The Walt Disney 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