{"id":583488,"date":"2026-03-17T05:00:35","date_gmt":"2026-03-17T05:00:35","guid":{"rendered":"https:\/\/www.eurogamer.net\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo"},"modified":"2026-03-17T05:00:35","modified_gmt":"2026-03-17T05:00:35","slug":"game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/","title":{"rendered":"&#8220;Game Boy Micro was a nonstarter,&#8221; Reggie Fils-Aim\u00e9 warned Nintendo"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2022\/05\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo.jpg\" \/> <\/p>\n<p>\nFormer Nintendo of America boss Reggie Fils-Aim&eacute; has revealed his misgivings on the launch of Game Boy Micro &#8211; a project he said his company was &#8220;forced&#8221; to launch despite its concept being a &#8220;nonstarter&#8221;.\n<\/p>\n<p>\nWriting in his newly-published Disrupting the Game memoir, Fils-Aim&eacute; said he was surprised to hear of plans for Game Boy Micro relatively late in its development, and despite Nintendo having moved on to focus on Game Boy Advance&#8217;s successor, Nintendo DS.\n<\/p>\n<p>\nIn a section of the book posted online by <a href=\"https:\/\/www.videogameschronicle.com\/news\/reggie-fils-aime-claims-nintendo-of-america-was-forced-to-launch-game-boy-micro\/\">VGC<\/a>, Fils-Aim&eacute; also said he disliked the Micro&#8217;s form factor. Overall, it was a &#8220;distraction&#8221;, he concluded &#8211; something which he later moved to ensure became a &#8220;teachable moment&#8221; and not repeated.\n<\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\">Read more<\/a><\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former Nintendo of America boss Reggie Fils-Aim&eacute; has revealed his misgivings on the launch of Game Boy Micro &#8211; a project he said his company was &#8220;forced&#8221; to launch despite its concept being a &#8220;nonstarter&#8221;. Writing in his newly-published Disrupting the Game memoir, Fils-Aim&eacute; said he was surprised to hear of plans for Game Boy Micro relatively late in its development, and despite Nintendo having moved on to focus on Game Boy Advance&#8217;s successor, Nintendo DS. In a section of the book posted online by VGC, Fils-Aim&eacute; also said he disliked the Micro&#8217;s form factor. Overall, it was a &#8220;distraction&#8221;, he concluded &#8211; something which he later moved to ensure became a &#8220;teachable moment&#8221; and not repeated. Read more Source<\/p>\n","protected":false},"author":1,"featured_media":583489,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[7393,1000],"class_list":["post-583488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eurogamer","tag-nintendo-gba","tag-reggie-fils-aime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Game Boy Micro was a nonstarter,&quot; Reggie Fils-Aim\u00e9 warned Nintendo | Arcader News<\/title>\n<meta name=\"description\" content=\"Former Nintendo of America boss Reggie Fils-Aim&eacute; has revealed his misgivings on the launch of Game Boy Micro - a project he said his company was\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Game Boy Micro was a nonstarter,&quot; Reggie Fils-Aim\u00e9 warned Nintendo | Arcader News\" \/>\n<meta property=\"og:description\" content=\"Former Nintendo of America boss Reggie Fils-Aim&eacute; has revealed his misgivings on the launch of Game Boy Micro - a project he said his company was\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/\" \/>\n<meta property=\"og:site_name\" content=\"Arcade News\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-17T05:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcader.org\/wp-content\/uploads\/2022\/05\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arcade News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arcade News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\\\/\"},\"author\":{\"name\":\"Arcade News\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"headline\":\"&#8220;Game Boy Micro was a nonstarter,&#8221; Reggie Fils-Aim\u00e9 warned Nintendo\",\"datePublished\":\"2026-03-17T05:00:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\\\/\"},\"wordCount\":135,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo.jpg\",\"keywords\":[\"Nintendo GBA\",\"Reggie Fils-Aime\"],\"articleSection\":[\"Eurogamer\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\\\/\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\\\/\",\"name\":\"\\\"Game Boy Micro was a nonstarter,\\\" Reggie Fils-Aim\u00e9 warned Nintendo | Arcader News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo.jpg\",\"datePublished\":\"2026-03-17T05:00:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"description\":\"Former Nintendo of America boss Reggie Fils-Aim&eacute; has revealed his misgivings on the launch of Game Boy Micro - a project he said his company was\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo.jpg\",\"contentUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo.jpg\",\"width\":480,\"height\":270,\"caption\":\"\u201cGame Boy Micro was a nonstarter,\u201d Reggie Fils-Aim\u00e9 warned Nintendo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/arcader.org\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8220;Game Boy Micro was a nonstarter,&#8221; Reggie Fils-Aim\u00e9 warned Nintendo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/\",\"name\":\"Arcade News\",\"description\":\"Free Arcade News from the Best Online Sources\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/arcader.org\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\",\"name\":\"Arcade News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"caption\":\"Arcade News\"},\"sameAs\":[\"https:\\\/\\\/cricketgames.tv\"],\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/author\\\/arcade-news\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Game Boy Micro was a nonstarter,\" Reggie Fils-Aim\u00e9 warned Nintendo | Arcader News","description":"Former Nintendo of America boss Reggie Fils-Aim&eacute; has revealed his misgivings on the launch of Game Boy Micro - a project he said his company was","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/","og_locale":"en_US","og_type":"article","og_title":"\"Game Boy Micro was a nonstarter,\" Reggie Fils-Aim\u00e9 warned Nintendo | Arcader News","og_description":"Former Nintendo of America boss Reggie Fils-Aim&eacute; has revealed his misgivings on the launch of Game Boy Micro - a project he said his company was","og_url":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/","og_site_name":"Arcade News","article_published_time":"2026-03-17T05:00:35+00:00","og_image":[{"width":480,"height":270,"url":"https:\/\/arcader.org\/wp-content\/uploads\/2022\/05\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo.jpg","type":"image\/jpeg"}],"author":"Arcade News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arcade News","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/#article","isPartOf":{"@id":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/"},"author":{"name":"Arcade News","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"headline":"&#8220;Game Boy Micro was a nonstarter,&#8221; Reggie Fils-Aim\u00e9 warned Nintendo","datePublished":"2026-03-17T05:00:35+00:00","mainEntityOfPage":{"@id":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/"},"wordCount":135,"commentCount":0,"image":{"@id":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2022\/05\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo.jpg","keywords":["Nintendo GBA","Reggie Fils-Aime"],"articleSection":["Eurogamer"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/","url":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/","name":"\"Game Boy Micro was a nonstarter,\" Reggie Fils-Aim\u00e9 warned Nintendo | Arcader News","isPartOf":{"@id":"https:\/\/arcader.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/#primaryimage"},"image":{"@id":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2022\/05\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo.jpg","datePublished":"2026-03-17T05:00:35+00:00","author":{"@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"description":"Former Nintendo of America boss Reggie Fils-Aim&eacute; has revealed his misgivings on the launch of Game Boy Micro - a project he said his company was","breadcrumb":{"@id":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/#primaryimage","url":"https:\/\/arcader.org\/wp-content\/uploads\/2022\/05\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo.jpg","contentUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2022\/05\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo.jpg","width":480,"height":270,"caption":"\u201cGame Boy Micro was a nonstarter,\u201d Reggie Fils-Aim\u00e9 warned Nintendo"},{"@type":"BreadcrumbList","@id":"https:\/\/arcader.org\/news\/game-boy-micro-was-a-nonstarter-reggie-fils-aime-warned-nintendo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/arcader.org\/news\/"},{"@type":"ListItem","position":2,"name":"&#8220;Game Boy Micro was a nonstarter,&#8221; Reggie Fils-Aim\u00e9 warned Nintendo"}]},{"@type":"WebSite","@id":"https:\/\/arcader.org\/news\/#website","url":"https:\/\/arcader.org\/news\/","name":"Arcade News","description":"Free Arcade News from the Best Online Sources","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arcader.org\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839","name":"Arcade News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","caption":"Arcade News"},"sameAs":["https:\/\/cricketgames.tv"],"url":"https:\/\/arcader.org\/news\/author\/arcade-news\/"}]}},"_links":{"self":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/583488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/comments?post=583488"}],"version-history":[{"count":1,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/583488\/revisions"}],"predecessor-version":[{"id":1276761,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/583488\/revisions\/1276761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media\/583489"}],"wp:attachment":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media?parent=583488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/categories?post=583488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/tags?post=583488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}