{"id":551064,"date":"2026-03-11T04:36:08","date_gmt":"2026-03-11T04:36:08","guid":{"rendered":"https:\/\/arcader.org\/game-infarcer-atari-acquires-ouya-rebrands-to-booya\/"},"modified":"2026-03-11T04:36:08","modified_gmt":"2026-03-11T04:36:08","slug":"game-infarcer-atari-acquires-ouya-rebrands-to-booya","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/game-infarcer-atari-acquires-ouya-rebrands-to-booya\/","title":{"rendered":"Game Infarcer: Atari Acquires Ouya, Rebrands To Booya"},"content":{"rendered":"\n

\"atari\" <\/p>\n

Platform:<\/b> PlayStation 4, Xbox One, Switch, PC, iOS, Android
Publisher:<\/b> 505 Games
Developer:<\/b> ArtPlay
Release:<\/b>

Atari, the company behind the Atari 2600, your grandfather\u2019s favorite console, has acquired Ouya, the Towerfall: Ascension device that barely lasted two years on the market before it was discontinued.\u00a0<\/p>\n

This news comes by way of Atari CEO Wade Rosen, who, from the still-under-construction balcony of his favorite Atari Hotel room, live-streamed the announcement by saying \u201cBooya, baby, booya, booya, booya.\u201d It was unclear why Rosen said this, but shortly after, Atari released a press release that explained the company had acquired Ouya\u00a0for $99 [Editor\u2019s Note: $99 is coincidentally the MSRP of the Ouya\u00a0device]<\/p>\n

\u201cAtari is excited to announce a monumental move, the company\u2019s largest since the release of Pitfall: its acquisition of Ouya,\u201d the press release reads. \u201cTogether, we believe we can reign in the new age of gaming. Imagine checking into your Atari Hotel room and seeing a sleek and sexy Atari Booya machine in front of your Plasma TV (with a moveable TV mount stand in premium rooms). It\u2019s this kind of excitement for families that Atari has been providing for decades and we can\u2019t wait to do it again.\u201d\u00a0<\/p>\n

Atari\u2019s acquisition joins a lineup of other purchases that have largely defined gaming in 2022 thus far. It started with Take-Two Interactive, the parent company behind the Grand Theft Auto series, announcing back in January that it was acquiring mobile giant Zynga for nearly $13 billion<\/a>. Then, a week later, Microsoft announced that it was acquiring Activision Blizzard<\/a>, the company behind Overwatch and Call of Duty, for a colossal $68.7 billion, and then two weeks later, Sony revealed it was buying Bungie<\/a> for $3.6 billion. A few weeks later, Sony also announced it had acquired Jade Raymond\u2019s new studio, Haven Studios<\/a>.\u00a0\u00a0<\/p>\n

In an exclusive interview with Game Infarcer<\/em>, Rosen explained Atari\u2019s strategy behind the purchase.\u00a0<\/p>\n

\u201cI mean, just say it out loud: Booya,\u201d Rosen said. \u201cFeels good, don\u2019t it? Feels really good. Booya. Booya. Booya!\u201d\u00a0<\/p>\n

At this point, Rosen continued to scream Booya for roughly three minutes and Game Infarcer<\/em> was unable to determine exactly what this meant. Nonetheless, Ouya is now Booya and it\u2019s owned by Atari. As for what this means for gaming, the answer is simple: nothing, like unequivocally absolutely nothing. Booya does feel good to say, though.<\/p>\n

Insiders tell Game Infarcer<\/em> that with this transaction set to close next month, Atari is now eyeing Intellivision for its next acquisition, citing that \u201cAtari is really interested in bolstering its Atari Booya library with Amico games like Pool 3D, Corn Hole 3D, and other fan-favorites.\u201d<\/p>\n