{"id":547668,"date":"2026-03-10T06:04:29","date_gmt":"2026-03-10T06:04:29","guid":{"rendered":"https:\/\/arcader.org\/sega-and-general-mills-team-up-for-sonic-the-hedgehog-cereal\/"},"modified":"2026-03-10T06:04:29","modified_gmt":"2026-03-10T06:04:29","slug":"sega-and-general-mills-team-up-for-sonic-the-hedgehog-cereal","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/sega-and-general-mills-team-up-for-sonic-the-hedgehog-cereal\/","title":{"rendered":"Sega And General Mills Team Up For Sonic The Hedgehog Cereal"},"content":{"rendered":"\n<p> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2022\/03\/sega-and-general-mills-team-up-for-sonic-the-hedgehog-cereal.jpg\" width=\"800\" height=\"450\" alt=\"\" typeof=\"Image\" class=\"image-style-body-default\" \/> <\/p>\n<p>Ahead of next week&#8217;s anticipated release of <em><a href=\"https:\/\/www.gameinformer.com\/gamer-culture\/2022\/03\/14\/sonic-the-hedgehog-2-final-trailer-reveals-new-knuckles-footage-and-more\" target=\"_blank\" rel=\"noopener\">Sonic The Hedgehog 2<\/a><\/em> in theaters, Sega and General Mills have announced a partnership to bring the spikey blue hedgehog to breakfast nooks nationwide.<\/p>\n<p>General Mills will be releasing two <a href=\"https:\/\/www.gameinformer.com\/2022\/03\/22\/you-can-win-a-sonic-the-hedgehog-2-xbox-series-s-complete-with-furry-controllers\" target=\"_blank\" rel=\"noopener\">Sonic<\/a> branded food products, with the obligatory breakfast cereal taking center stage. Featuring honey-flavored\u00a0rings with\u00a0spin dash and chaos emerald marshmallows, this cereal is going all out on representing Sega&#8217;s mascot. There&#8217;s also a &#8220;fun back-of-the-box activity for a speedy way to start the day.&#8221; Neat!<\/p>\n<article class=\"embedded-entity align-center\"> <img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2022\/03\/sega-and-general-mills-team-up-for-sonic-the-hedgehog-cereal.png\" typeof=\"Image\" alt=\"\" class=\"image-style-body-default\" \/> <\/article>\n<p>Michael Cisneros, Senior Manager of Licensing at SEGA of America has this to say about the partnership:<\/p>\n<p>\u201cGeneral Mills is one of the foremost brands in the food industry \u2014 especially when it comes to youth-focused products, so we\u2019re thrilled to partner up with them. This partnership is a really fun and creative way to integrate some iconic aspects of the Sonic games into a whole new product line, and we\u2019re excited to introduce it to Sonic fans.\u201d<\/p>\n<p>Also getting the Sonic treatment is a box of fruit snacks which we don&#8217;t have any details about yet, other than its existence. Both products are considered &#8220;special editions,&#8221; so don&#8217;t expect these to last on grocery store shelves for long. They&#8217;re going to go fast!<\/p>\n<p>Paramount Pictures&#8217; <a href=\"https:\/\/www.gameinformer.com\/gamer-culture\/2022\/03\/14\/sonic-the-hedgehog-2-movie-pre-quill-comic-in-the-works-spearheaded-by-jim\" target=\"_blank\" rel=\"noopener\"><em>Sonic the Hedgehog 2<\/em><\/a> hits theaters April 8.<\/p>\n<p> <a href=\"https:\/\/www.gameinformer.com\/gamer-culture\/2022\/03\/29\/sega-and-general-mills-team-up-for-sonic-the-hedgehog-cereal\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of next week&#8217;s anticipated release of Sonic The Hedgehog 2 in theaters, Sega and General Mills have announced a partnership to bring the spikey blue hedgehog to breakfast nooks nationwide. General Mills will be releasing two Sonic branded food products, with the obligatory breakfast cereal taking center stage. Featuring honey-flavored\u00a0rings with\u00a0spin dash and chaos emerald marshmallows, this cereal is going all out on representing Sega&#8217;s mascot. There&#8217;s also a &#8220;fun back-of-the-box activity for a speedy way to start the day.&#8221; Neat! Michael Cisneros, Senior Manager of Licensing at SEGA of America has this to say about the partnership: \u201cGeneral Mills is one of the foremost brands in the food industry \u2014 especially when it comes to youth-focused products, so we\u2019re thrilled to partner up&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/sega-and-general-mills-team-up-for-sonic-the-hedgehog-cereal\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":547669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-547668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-informer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sega And General Mills Team Up For Sonic The Hedgehog Cereal | Arcader News<\/title>\n<meta name=\"description\" content=\"Ahead of next week&#039;s anticipated release of Sonic The Hedgehog 2 in theaters, Sega and General Mills have announced a partnership to bring the spikey blue\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/sega-and-general-mills-team-up-for-sonic-the-hedgehog-cereal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sega And General Mills Team Up For Sonic The Hedgehog Cereal | Arcader News\" \/>\n<meta property=\"og:description\" content=\"Ahead of next week&#039;s anticipated release of Sonic The Hedgehog 2 in theaters, Sega and General Mills have announced a partnership to bring the spikey blue\" \/>\n<meta property=\"og:url\" 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