{"id":495402,"date":"2025-11-15T21:51:41","date_gmt":"2025-11-15T21:51:41","guid":{"rendered":"https:\/\/www.eurogamer.net\/article.php?article_id=2188058"},"modified":"2025-11-15T21:51:41","modified_gmt":"2025-11-15T21:51:41","slug":"stadia-reportedly-deprioritised-as-google-focuses-on-selling-streaming-tech-to-third-parties","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/stadia-reportedly-deprioritised-as-google-focuses-on-selling-streaming-tech-to-third-parties\/","title":{"rendered":"Stadia reportedly &#8220;deprioritised&#8221; as Google focuses on selling streaming tech to third-parties"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2022\/02\/stadia-reportedly-deprioritised-as-google-focuses-on-selling-streaming-tech-to-third-parties.jpg\" alt=\"\" \/><\/p>\n<p>Google has reportedly &#8220;deprioritised&#8221; its consumer-facing game streaming platform Stadia and now has a &#8220;reduced interest&#8221; in negotiating blockbuster titles for the service, having largely shifted its focus to selling the services&#8217; underlying technology to third-parties.<\/p>\n<p>Stadia&#8217;s misfortunes are well-documented; despite <a href=\"https:\/\/www.eurogamer.net\/articles\/digitalfoundry-2019-stadia-tech-review\">initial praise for the service&#8217;s streaming capabilities<\/a> at launch in 2019, a slow, <a href=\"https:\/\/www.eurogamer.net\/articles\/2019-11-25-google-issues-statement-after-stadia-owners-say-it-broke-promises-over-game-performance\">problematic<\/a> roll-out meant Google failed to capitalise on initial consumer interest. The extent of Stadia&#8217;s failings started to became clear when the company announced it was <a href=\"https:\/\/www.eurogamer.net\/articles\/2021-02-01-google-shutting-down-internal-stadia-studios-offering-streaming-tech-to-publishers\">closing its first-party game development studios<\/a> less that 14 months after launch, with <a href=\"https:\/\/www.eurogamer.net\/articles\/2021-02-27-new-reports-detail-stadias-demise-cancelled-projects-and-wasted-millions\">subsequent reports<\/a> claiming the streaming platform was missing its targets for monthly active users by hundreds of thousands.<\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/articles\/2022-02-04-stadia-reportedly-deprioritised-as-google-focuses-on-selling-streaming-tech-to-third-parties\">Read more<\/a><\/p>\n<p> <a href=\"https:\/\/www.eurogamer.net\/articles\/2022-02-04-stadia-reportedly-deprioritised-as-google-focuses-on-selling-streaming-tech-to-third-parties\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has reportedly &#8220;deprioritised&#8221; its consumer-facing game streaming platform Stadia and now has a &#8220;reduced interest&#8221; in negotiating blockbuster titles for the service, having largely shifted its focus to selling the services&#8217; underlying technology to third-parties. Stadia&#8217;s misfortunes are well-documented; despite initial praise for the service&#8217;s streaming capabilities at launch in 2019, a slow, problematic roll-out meant Google failed to capitalise on initial consumer interest. The extent of Stadia&#8217;s failings started to became clear when the company announced it was closing its first-party game development studios less that 14 months after launch, with subsequent reports claiming the streaming platform was missing its targets for monthly active users by hundreds of thousands. Read more Source<\/p>\n","protected":false},"author":1,"featured_media":495403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[],"class_list":["post-495402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eurogamer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stadia reportedly &quot;deprioritised&quot; as Google focuses on selling streaming tech to third-parties | Arcader News<\/title>\n<meta name=\"description\" content=\"Google has reportedly &quot;deprioritised&quot; its consumer-facing game streaming platform Stadia and now has a &quot;reduced interest&quot; in negotiating blockbuster\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/stadia-reportedly-deprioritised-as-google-focuses-on-selling-streaming-tech-to-third-parties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stadia reportedly &quot;deprioritised&quot; 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