{"id":474097,"date":"2026-07-04T20:13:59","date_gmt":"2026-07-04T20:13:59","guid":{"rendered":"https:\/\/www.eurogamer.net\/article.php?article_id=2184684"},"modified":"2026-07-04T20:13:59","modified_gmt":"2026-07-04T20:13:59","slug":"new-sega-trademark-and-logo-emerge-for-sega-nft","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/","title":{"rendered":"New Sega trademark and logo emerge for Sega NFT"},"content":{"rendered":"

\"\"<\/p>\n

So far, Sega’s had something of a rollercoaster relationship with NFTs, bursting forth fully enthused last summer before seemingly reining that excitement in more recently. However, its corporate machinations continue behind the scenes and new trademark registrations and logos have emerged revealing Sega’s new gambit to potentially be called Sega NFT.<\/p>\n

Sega first shared its interest in joining the NFT and blockchain throng last April, when it revealed it had partnered with Japanese company Double Jump Tokyo<\/a> to begin selling the likes of visual art, in-game images, and background music based on its new and classic IPs in NFT form. It then repeated its enthusiastic stance<\/a> as part of an investor briefing in November.<\/p>\n

Read more<\/a><\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

So far, Sega’s had something of a rollercoaster relationship with NFTs, bursting forth fully enthused last summer before seemingly reining that excitement in more recently. However, its corporate machinations continue behind the scenes and new trademark registrations and logos have emerged revealing Sega’s new gambit to potentially be called Sega NFT. Sega first shared its interest in joining the NFT and blockchain throng last April, when it revealed it had partnered with Japanese company Double Jump Tokyo to begin selling the likes of visual art, in-game images, and background music based on its new and classic IPs in NFT form. It then repeated its enthusiastic stance as part of an investor briefing in November. Read more Source<\/p>\n","protected":false},"author":1,"featured_media":474098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[],"class_list":["post-474097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eurogamer"],"yoast_head":"\nNew Sega trademark and logo emerge for Sega NFT | Arcader News<\/title>\n<meta name=\"description\" content=\"So far, Sega's had something of a rollercoaster relationship with NFTs, bursting forth fully enthused last summer before seemingly reining that excitement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Sega trademark and logo emerge for Sega NFT | Arcader News\" \/>\n<meta property=\"og:description\" content=\"So far, Sega's had something of a rollercoaster relationship with NFTs, bursting forth fully enthused last summer before seemingly reining that excitement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/\" \/>\n<meta property=\"og:site_name\" content=\"Arcade News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-04T20:13:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcader.org\/wp-content\/uploads\/2022\/01\/new-sega-trademark-and-logo-emerge-for-sega-nft.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"269\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arcade News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arcade News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/new-sega-trademark-and-logo-emerge-for-sega-nft\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/new-sega-trademark-and-logo-emerge-for-sega-nft\\\/\"},\"author\":{\"name\":\"Arcade News\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"headline\":\"New Sega trademark and logo emerge for Sega NFT\",\"datePublished\":\"2026-07-04T20:13:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/new-sega-trademark-and-logo-emerge-for-sega-nft\\\/\"},\"wordCount\":128,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/new-sega-trademark-and-logo-emerge-for-sega-nft\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/new-sega-trademark-and-logo-emerge-for-sega-nft.jpg\",\"articleSection\":[\"Eurogamer\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/new-sega-trademark-and-logo-emerge-for-sega-nft\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/new-sega-trademark-and-logo-emerge-for-sega-nft\\\/\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/new-sega-trademark-and-logo-emerge-for-sega-nft\\\/\",\"name\":\"New Sega trademark and logo emerge for Sega NFT | Arcader News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/new-sega-trademark-and-logo-emerge-for-sega-nft\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/new-sega-trademark-and-logo-emerge-for-sega-nft\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/new-sega-trademark-and-logo-emerge-for-sega-nft.jpg\",\"datePublished\":\"2026-07-04T20:13:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"description\":\"So far, Sega's had something of a rollercoaster relationship with NFTs, bursting forth fully enthused last summer before seemingly reining that excitement\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/new-sega-trademark-and-logo-emerge-for-sega-nft\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/new-sega-trademark-and-logo-emerge-for-sega-nft\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/new-sega-trademark-and-logo-emerge-for-sega-nft\\\/#primaryimage\",\"url\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/new-sega-trademark-and-logo-emerge-for-sega-nft.jpg\",\"contentUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/new-sega-trademark-and-logo-emerge-for-sega-nft.jpg\",\"width\":480,\"height\":269,\"caption\":\"New Sega trademark and logo emerge for Sega NFT\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/new-sega-trademark-and-logo-emerge-for-sega-nft\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/arcader.org\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Sega trademark and logo emerge for Sega NFT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/\",\"name\":\"Arcade News\",\"description\":\"Free Arcade News from the Best Online Sources\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/arcader.org\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\",\"name\":\"Arcade News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"caption\":\"Arcade News\"},\"sameAs\":[\"https:\\\/\\\/cricketgames.tv\"],\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/author\\\/arcade-news\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Sega trademark and logo emerge for Sega NFT | Arcader News","description":"So far, Sega's had something of a rollercoaster relationship with NFTs, bursting forth fully enthused last summer before seemingly reining that excitement","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/","og_locale":"en_US","og_type":"article","og_title":"New Sega trademark and logo emerge for Sega NFT | Arcader News","og_description":"So far, Sega's had something of a rollercoaster relationship with NFTs, bursting forth fully enthused last summer before seemingly reining that excitement","og_url":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/","og_site_name":"Arcade News","article_published_time":"2026-07-04T20:13:59+00:00","og_image":[{"width":480,"height":269,"url":"https:\/\/arcader.org\/wp-content\/uploads\/2022\/01\/new-sega-trademark-and-logo-emerge-for-sega-nft.jpg","type":"image\/jpeg"}],"author":"Arcade News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arcade News","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/#article","isPartOf":{"@id":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/"},"author":{"name":"Arcade News","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"headline":"New Sega trademark and logo emerge for Sega NFT","datePublished":"2026-07-04T20:13:59+00:00","mainEntityOfPage":{"@id":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/"},"wordCount":128,"commentCount":0,"image":{"@id":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2022\/01\/new-sega-trademark-and-logo-emerge-for-sega-nft.jpg","articleSection":["Eurogamer"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/","url":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/","name":"New Sega trademark and logo emerge for Sega NFT | Arcader News","isPartOf":{"@id":"https:\/\/arcader.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/#primaryimage"},"image":{"@id":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2022\/01\/new-sega-trademark-and-logo-emerge-for-sega-nft.jpg","datePublished":"2026-07-04T20:13:59+00:00","author":{"@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"description":"So far, Sega's had something of a rollercoaster relationship with NFTs, bursting forth fully enthused last summer before seemingly reining that excitement","breadcrumb":{"@id":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/#primaryimage","url":"https:\/\/arcader.org\/wp-content\/uploads\/2022\/01\/new-sega-trademark-and-logo-emerge-for-sega-nft.jpg","contentUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2022\/01\/new-sega-trademark-and-logo-emerge-for-sega-nft.jpg","width":480,"height":269,"caption":"New Sega trademark and logo emerge for Sega NFT"},{"@type":"BreadcrumbList","@id":"https:\/\/arcader.org\/news\/new-sega-trademark-and-logo-emerge-for-sega-nft\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/arcader.org\/news\/"},{"@type":"ListItem","position":2,"name":"New Sega trademark and logo emerge for Sega NFT"}]},{"@type":"WebSite","@id":"https:\/\/arcader.org\/news\/#website","url":"https:\/\/arcader.org\/news\/","name":"Arcade News","description":"Free Arcade News from the Best Online Sources","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arcader.org\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839","name":"Arcade News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","caption":"Arcade News"},"sameAs":["https:\/\/cricketgames.tv"],"url":"https:\/\/arcader.org\/news\/author\/arcade-news\/"}]}},"_links":{"self":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/474097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/comments?post=474097"}],"version-history":[{"count":1,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/474097\/revisions"}],"predecessor-version":[{"id":1389456,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/474097\/revisions\/1389456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media\/474098"}],"wp:attachment":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media?parent=474097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/categories?post=474097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/tags?post=474097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}