{"id":4148,"date":"2025-09-01T06:23:40","date_gmt":"2025-09-01T06:23:40","guid":{"rendered":"https:\/\/www.vg247.com\/?p=774340"},"modified":"2025-09-01T06:23:40","modified_gmt":"2025-09-01T06:23:40","slug":"square-enixs-plan-to-revive-marvels-avengers-dlc-dlc-dlc","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/square-enixs-plan-to-revive-marvels-avengers-dlc-dlc-dlc\/","title":{"rendered":"Square Enix\u2019s plan to revive Marvel\u2019s Avengers: DLC, DLC, DLC"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/arcader.org\/wp-content\/uploads\/2020\/11\/square-enixs-plan-to-revive-marvels-avengers-dlc-dlc-dlc.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>According to Square Enix\u2019s most recent set of financial results, Marvel\u2019s Avengers has failed to live up to the company\u2019s sales expectations.<\/p>\n<p>As per <a href=\"https:\/\/www.hd.square-enix.com\/eng\/ir\/pdf\/21q2outline.pdf\">an English translation<\/a> of a financial results briefing, Square Enix is unimpressed with how <strong>Marvel\u2019s Avengers<\/strong> has performed since its launch earlier this year.<\/p>\n<p>The HD games segment of the Square Enix company has, according to the latest data, posted a 7 billion Yen loss for the last quarter in the financial year \u2013 that\u2019s the equivalent of about $67 million.<\/p>\n<p><iframe width=\"500\" height=\"281\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-src=\"https:\/\/www.youtube.com\/embed\/JqiAotnCIBY?feature=oembed\" alt=\"Please accept cookies to see this iframe.\">[embedded content]<\/iframe><\/p>\n<p>Square Enix president Yosuke Matsuda points to <a href=\"https:\/\/www.vg247.com\/2020\/11\/07\/marvels-avengers-hasnt-done-as-well-as-hoped\/\">a combination of poor sales<\/a> and an expensive marketing campaign for Marvel\u2019s Avengers as the primary reasons for the loss.<\/p>\n<p>\u201cIn addition to the amortization of that game\u2019s development costs, another significant factor associated with the title was the fact that we undertook a major advertising campaign at the time of its launch to make up for delays in our marketing efforts resulting from the COVID-19 pandemic,\u201d Matsuda said (translated from Japanese). <\/p>\n<p>\u201cThere is a certain amount of development costs still to be amortized in 3Q, but we want to recoup it by growing our sales going forward.\u201d<\/p>\n<p>So how will the publisher fix this issue? Square Enix appears to be looking at incoming DLC to help recoup some of the spend sunk into the game so far.<\/p>\n<div class=\"newsletter-signup-wrapper\"> <span class=\"heading\">Subscribe to the VG247 newsletter<\/span> <span class=\"description\">Get all the best bits of VG247 delivered to your inbox every Friday!<\/span> <\/p>\n<div class=\"newsletter-signup-form\"> <noscript class=\"response error\">Enable JavaScript to sign up to our newsletter<\/noscript> <\/div>\n<\/div>\n<p>Matsuda is eager \u201cto make up for slow initial sales by offering ample additional content\u201d in the second half of the company\u2019s fiscal year (which comes to a close on March 31, 2021).<\/p>\n<p>Whether or not <a href=\"https:\/\/www.vg247.com\/2020\/11\/19\/marvels-avengers-kate-bishop\/\">the upcoming Kate Bishop expansion<\/a>&nbsp;delivers, though, remains to be seen. <\/p>\n<p>Though they haven\u2019t been directly confirmed by Square Enix, more heroes are apparently on the way, too, in the form of <a href=\"https:\/\/www.vg247.com\/2020\/11\/03\/datamine-points-black-panther-war-machine-coming-marvels-avengers\/\">Black Panther, Captain Marvel, She-Hulk, Winter Soldier, War Machine, and more<\/a>.<\/p>\n<p>Whether or not the expanding crew of Earth\u2019s Mightiest Heroes will be enough for Square Enix to turn the game around is uncertain \u2013 especially since there\u2019s been <a href=\"https:\/\/www.vg247.com\/2020\/10\/09\/marvels-avengers-dwindling-player-base-developer-response\/\">a notable exodus of PC players<\/a> since the game launched \u2013 but at least fans of the game have a lot more content to look forward to.<\/p>\n<p> <a href=\"https:\/\/www.vg247.com\/2020\/11\/26\/marvels-avengers-bad-sales-recovery-plan\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Square Enix\u2019s most recent set of financial results, Marvel\u2019s Avengers has failed to live up to the company\u2019s sales expectations. As per an English translation of a financial results briefing, Square Enix is unimpressed with how Marvel\u2019s Avengers has performed since its launch earlier this year. The HD games segment of the Square Enix company has, according to the latest data, posted a 7 billion Yen loss for the last quarter in the financial year \u2013 that\u2019s the equivalent of about $67 million. [embedded content] Square Enix president Yosuke Matsuda points to a combination of poor sales and an expensive marketing campaign for Marvel\u2019s Avengers as the primary reasons for the loss. \u201cIn addition to the amortization of that game\u2019s development costs, another&hellip;<\/p>\n<p class=\"excerpt-more\"><a class=\"blog-excerpt button\" href=\"https:\/\/arcader.org\/news\/square-enixs-plan-to-revive-marvels-avengers-dlc-dlc-dlc\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":4149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[23,259,130,47,42,464,25,204,93,26,59,96,44,45,488,609,636,268,635,56,60,111,637],"class_list":["post-4148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vg24-7","tag-action","tag-action-adventure","tag-adventure","tag-blockbuster","tag-development","tag-feature-a","tag-hot","tag-marvels-avengers","tag-multiplayer","tag-news","tag-pc","tag-present-day","tag-ps4","tag-ps5","tag-sales","tag-sci-fi","tag-sinlge-player","tag-square-enix","tag-square-financials","tag-videos","tag-xbox-one","tag-xbox-series-x","tag-yosuke-matsuda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Square Enix\u2019s plan to revive Marvel\u2019s Avengers: 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