{"id":363575,"date":"2025-10-25T03:28:53","date_gmt":"2025-10-25T03:28:53","guid":{"rendered":"https:\/\/www.vg247.com\/uk-ad-regulator-targets-in-game-spending-and-advertising"},"modified":"2025-10-25T03:28:53","modified_gmt":"2025-10-25T03:28:53","slug":"uk-ad-regulator-targets-in-game-spending-and-advertising","status":"publish","type":"post","link":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/","title":{"rendered":"UK ad regulator targets in-game spending and advertising"},"content":{"rendered":"

<\/p>\n

The UK’s Advertising Standards Authority<\/strong> has issued new guidelines for in-game spending. The new measures introduced last week have been brought in to make sure advertisements are more transparent for consumers.<\/p>\n

If you’ve ever been confused or mislead by the massive bundles of premium currecny you get in games, or if you’ve been suckered in by time-limited offers, this new guidance is liable to have an effect on you.<\/p>\n

The new guidance<\/a>, which you can read in full at the link, tackles in-game practices designed to prompt players to spend more money, and the way games are advertised more generally, too.<\/p>\n

Read more<\/a><\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The UK’s Advertising Standards Authority has issued new guidelines for in-game spending. The new measures introduced last week have been brought in to make sure advertisements are more transparent for consumers. If you’ve ever been confused or mislead by the massive bundles of premium currecny you get in games, or if you’ve been suckered in by time-limited offers, this new guidance is liable to have an effect on you. The new guidance, which you can read in full at the link, tackles in-game practices designed to prompt players to spend more money, and the way games are advertised more generally, too. Read more Source<\/p>\n","protected":false},"author":1,"featured_media":363576,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[5840,3926,5838,5839],"class_list":["post-363575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vg24-7","tag-asa","tag-gambling","tag-uk-government","tag-united-kingdom"],"yoast_head":"\nUK ad regulator targets in-game spending and advertising | Arcader News<\/title>\n<meta name=\"description\" content=\"The UK's Advertising Standards Authority has issued new guidelines for in-game spending. The new measures introduced last week have been brought in to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK ad regulator targets in-game spending and advertising | Arcader News\" \/>\n<meta property=\"og:description\" content=\"The UK's Advertising Standards Authority has issued new guidelines for in-game spending. The new measures introduced last week have been brought in to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Arcade News\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-25T03:28:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcader.org\/wp-content\/uploads\/2021\/09\/uk-ad-regulator-targets-in-game-spending-and-advertising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arcade News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arcade News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/uk-ad-regulator-targets-in-game-spending-and-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/uk-ad-regulator-targets-in-game-spending-and-advertising\\\/\"},\"author\":{\"name\":\"Arcade News\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"headline\":\"UK ad regulator targets in-game spending and advertising\",\"datePublished\":\"2025-10-25T03:28:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/uk-ad-regulator-targets-in-game-spending-and-advertising\\\/\"},\"wordCount\":115,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/uk-ad-regulator-targets-in-game-spending-and-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/uk-ad-regulator-targets-in-game-spending-and-advertising.jpg\",\"keywords\":[\"ASA\",\"gambling\",\"UK Government\",\"United Kingdom\"],\"articleSection\":[\"VG24\\\/7\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/uk-ad-regulator-targets-in-game-spending-and-advertising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/uk-ad-regulator-targets-in-game-spending-and-advertising\\\/\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/uk-ad-regulator-targets-in-game-spending-and-advertising\\\/\",\"name\":\"UK ad regulator targets in-game spending and advertising | Arcader News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/uk-ad-regulator-targets-in-game-spending-and-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/uk-ad-regulator-targets-in-game-spending-and-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/uk-ad-regulator-targets-in-game-spending-and-advertising.jpg\",\"datePublished\":\"2025-10-25T03:28:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\"},\"description\":\"The UK's Advertising Standards Authority has issued new guidelines for in-game spending. The new measures introduced last week have been brought in to\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/uk-ad-regulator-targets-in-game-spending-and-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arcader.org\\\/news\\\/uk-ad-regulator-targets-in-game-spending-and-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/uk-ad-regulator-targets-in-game-spending-and-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/uk-ad-regulator-targets-in-game-spending-and-advertising.jpg\",\"contentUrl\":\"https:\\\/\\\/arcader.org\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/uk-ad-regulator-targets-in-game-spending-and-advertising.jpg\",\"width\":480,\"height\":270,\"caption\":\"UK ad regulator targets in-game spending and advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/uk-ad-regulator-targets-in-game-spending-and-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/arcader.org\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UK ad regulator targets in-game spending and advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/\",\"name\":\"Arcade News\",\"description\":\"Free Arcade News from the Best Online Sources\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/arcader.org\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/arcader.org\\\/news\\\/#\\\/schema\\\/person\\\/8460f5e5076b52fb2369f2f7ce6f2839\",\"name\":\"Arcade News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g\",\"caption\":\"Arcade News\"},\"sameAs\":[\"https:\\\/\\\/cricketgames.tv\"],\"url\":\"https:\\\/\\\/arcader.org\\\/news\\\/author\\\/arcade-news\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UK ad regulator targets in-game spending and advertising | Arcader News","description":"The UK's Advertising Standards Authority has issued new guidelines for in-game spending. The new measures introduced last week have been brought in to","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/","og_locale":"en_US","og_type":"article","og_title":"UK ad regulator targets in-game spending and advertising | Arcader News","og_description":"The UK's Advertising Standards Authority has issued new guidelines for in-game spending. The new measures introduced last week have been brought in to","og_url":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/","og_site_name":"Arcade News","article_published_time":"2025-10-25T03:28:53+00:00","og_image":[{"width":480,"height":270,"url":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/09\/uk-ad-regulator-targets-in-game-spending-and-advertising.jpg","type":"image\/jpeg"}],"author":"Arcade News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arcade News","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/#article","isPartOf":{"@id":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/"},"author":{"name":"Arcade News","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"headline":"UK ad regulator targets in-game spending and advertising","datePublished":"2025-10-25T03:28:53+00:00","mainEntityOfPage":{"@id":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/"},"wordCount":115,"commentCount":0,"image":{"@id":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/09\/uk-ad-regulator-targets-in-game-spending-and-advertising.jpg","keywords":["ASA","gambling","UK Government","United Kingdom"],"articleSection":["VG24\/7"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/","url":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/","name":"UK ad regulator targets in-game spending and advertising | Arcader News","isPartOf":{"@id":"https:\/\/arcader.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/#primaryimage"},"image":{"@id":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/09\/uk-ad-regulator-targets-in-game-spending-and-advertising.jpg","datePublished":"2025-10-25T03:28:53+00:00","author":{"@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839"},"description":"The UK's Advertising Standards Authority has issued new guidelines for in-game spending. The new measures introduced last week have been brought in to","breadcrumb":{"@id":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/#primaryimage","url":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/09\/uk-ad-regulator-targets-in-game-spending-and-advertising.jpg","contentUrl":"https:\/\/arcader.org\/wp-content\/uploads\/2021\/09\/uk-ad-regulator-targets-in-game-spending-and-advertising.jpg","width":480,"height":270,"caption":"UK ad regulator targets in-game spending and advertising"},{"@type":"BreadcrumbList","@id":"https:\/\/arcader.org\/news\/uk-ad-regulator-targets-in-game-spending-and-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/arcader.org\/news\/"},{"@type":"ListItem","position":2,"name":"UK ad regulator targets in-game spending and advertising"}]},{"@type":"WebSite","@id":"https:\/\/arcader.org\/news\/#website","url":"https:\/\/arcader.org\/news\/","name":"Arcade News","description":"Free Arcade News from the Best Online Sources","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arcader.org\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/arcader.org\/news\/#\/schema\/person\/8460f5e5076b52fb2369f2f7ce6f2839","name":"Arcade News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fea48a614d86edd987bc7bb25f4707c69546d4b1f78ad4aa20b26316bad1f9d?s=96&d=mm&r=g","caption":"Arcade News"},"sameAs":["https:\/\/cricketgames.tv"],"url":"https:\/\/arcader.org\/news\/author\/arcade-news\/"}]}},"_links":{"self":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/363575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/comments?post=363575"}],"version-history":[{"count":1,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/363575\/revisions"}],"predecessor-version":[{"id":1369242,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/posts\/363575\/revisions\/1369242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media\/363576"}],"wp:attachment":[{"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/media?parent=363575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/categories?post=363575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arcader.org\/news\/wp-json\/wp\/v2\/tags?post=363575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}